marketing

Smell Like Lady Gaga

Coty Inc. has signed a deal with Gaga to create a line of perfumes under her name. The first scent will be released in the spring of 2012, roughly the point at which you’ll be trying to get the third single from her upcoming (DOOM-indebted?) new album, Born This Way, out of your head. [WWD via MTV]

Smell Like Lady Gaga