Today is the day that the New York Times paywall goes up. As usual, The Onion sums it up perfectly: “‘The whole idea of an American business trying to make a profit off of a product its hired professionals create on a daily basis is a truly brave and intrepid strategy,’ said media analyst Steve Messner, adding that NYTimes.com’s extremely risky new approach to commerce — wherein legal tender must be exchanged in order to receive a desired service — could drastically reduce the publication’s readership.â€