I don’t know if Kenny Power’s K-Swiss cologne commercials are really the best testament to the scent actually smelling good, unless there’s a niche market of men hoping to smell like LA Looks hair gel, Gold Bond powder and fresh ball sweat. Having a tag line like “Let her smell your dick on your neck†seems a little TOO REAL, if you’re picking up what I’m putting down. In addition to the three excellent Adam McKay-directed spots, Kenny Powers serves as K-Swiss’s CEO in an ad with a little behind-the-scenes with actual athletes, who’s clothes will be promptly wrung out into a bucket, mixed into a vat of sloppy joes and IcyHot, and sold on college campuses across the continental U.S.
