Well, this is strange: Eagle-eyed blog the Consumerist has discovered an ad for Kevin James’s new comedy Zookeeper in an episode of How I Met Your Mother — one that originally aired in 2007. It’s discreetly tucked into the background of a scene, placed on the back of a magazine. So either the bold new frontier for major advertising campaigns is digitally and nonsensically inserting themselves into reruns, or Kevin James is a time-bending wizard. Or Kevin James is the mother. Or the mother is a time-bending wizard. In related news, you just bought advance tickets to Zookeeper, didn’t you? [Consumerist]