Talented, adorable, and now generous! Arthur Christmas, the upcoming animated holiday movie about the Claus family’s bungling, big-hearted black sheep (black reindeer?) son, had been turning in a respectable but unremarkable performance on our Anticipation Index, hovering around the middle of our top-100 most buzzed-about upcoming projects. That is, until Bieber got involved: After he tweeted yesterday that the video for his next single off Under the Mistletoe (later determined to be “Santa Claus Is Coming to Townâ€) would premiere ahead of Arthur Christmas screenings nationwide, the movie shot up to third on the Index. Right behind Bieber! Enjoy it while you can, Arthur. Only a lucky few ever make it that close to the Biebs.
Related: Hear Justin Bieber’s Very Familiar Christmas Single, ‘Mistletoe’