branding

Sigur Rós Now Selling Sigur Rós Candles

Sigur Rós, exactly the Icelandic spirit quest turned band you’d like to sell you a candle, is selling a candle. It’s redolent of “the smoky, slightly briny smell of a flotsam campfire on a distant black beach under a wan midnight sun. And, most recently, the smell of Sigur Rós’s studio, while they go about the quasi-mystical business of making the magic happen. Specially developed to the band’s olfactory specifications, this candle burns for 35 evocative hours of ‘instant Iceland,’ or something like that.” $23.50 at Sigur Rós’s site. You know Shia LaBeouf’s got one.

Sigur Rós Now Selling Sigur Rós Candles