According to XXL, he’s only in the commercials because Jay-Z invited him to listen. As for what Rubin thinks of Magna Carta Holy Grail: “I liked what I heard, but it was a little difficult — after just coming from the Kanye sessions — to listen to Jay’s album, because they’re so different. I was in a very alternative and progressive headspace, and Jay’s record is a more traditional hip-hop record.†That is probably why he stayed on the couch. Too different to stand up.