SXSW is all about that entrepreneurial start-up spirit, which, apparently, for one couple in Austin, means owning a video store in 2015. (Seriously, there’s even an entire VHS section.) Given that selling DVDs is pretty much a dead art, Jimmy Kimmel decided to step in and single-handedly save Vulcan Video — with the help of Matthew McConaughey, who’s pretty much an expert at starring in weird-ass commercials.
Matthew McConaughey and Jimmy Kimmel Made a Commercial for (Probably) One of the Last Video Stores on Earth
