Women in pop music reign supreme on Instagram, according to the social-media platform, which celebrated its fifth birthday this week by unveiling its first-ever top-five ranking. Taylor Swift (perhaps unsurprisingly) came in first, with 49.6 million subscribers, followed closely by Kim Kardashian and three other big-name female singers. “The type of content we see from these people is authentic and often times really fun,â€Â Instagram’s head of global creative programs, Charles Porch, said, according to Reuters. “It’s a view people haven’t really had before, especially in real time … What Instagram is doing is giving all these ladies a direct line to their fans, and, by having a direct line, they’re controlling their message.â€
Here’s how that top five breaks down:
- Taylor Swift: 49.6 million
- Kim Kardashian: 48.1 million
- Beyoncé: 47.2 million
- Selena Gomez: 45.9 million
- Ariana Grande: 44.6 million
(The closest guy is Justin Bieber, with 40.3 million.) Instagram notes that Gomez has the most interactive account, and that all five are most popular with the under-34 age demographic. The recipe for success? Squad goals and cats, obviously. Oh, and song suggestions, maybe?
Thanks. Congrats, Tay Tay.