Charli XCX will release her latest EP, Vroom Vroom, later this week, but before that drops, the pop sensation has a few more surprises in store. Charli stopped by Zane Lowe’s Beats 1 show today to debut “Trophy,â€Â a track off the EP, and promote her own new Beats 1 show, “The Candy Shop.†She also announced her new “experimental pop†label, Vroom Vroom Recordings, an imprint of Atlantic Records U.K., which the singer says “will combine [her] love for bubblegum pop with mystery and darkness.†She’s already signed RIVRS and CuckooLander to the imprint, and there will surely be more to come.
And what of “Trophyâ€? The new song, produced by SOPHIE, transitions from the skittering energy of  “Vroom Vroomâ€Â (also on the EP, also produced by SOPHIE) to a more anthemic beat. What is this trophy, and what do you have to do to win it? Who cares! You’re already pumped. Listen to “Trophy†below: