Directed by Jason Koenig and Ryan Lewis, the official vid for “Kevin†walks Macklemore through literal desolation as he raps about his friend’s overdose. The dilapidated scenery you’ll find above holds a tragic sense of beauty that accentuates the poignancy and eeriness of the track — at times, it even makes it feel like you’re looking at the sets for future Conjuring installments. It’s all one welcome effect once you hear Leon Bridges croon, “Doctor, please, give me a dose of the American Dream / Put down the pen and look in my eyes / We’re in the waiting room and something ain’t right / All this is on you, we’re overprescribed.†Though it’s been a few months since Macklemore and Ryan Lewis showed this song off at the AMAs, these visuals lend “Kevin†new life by underlining and intensifying the gravity of the song’s message.
