Yes, you know Aaron Paul from Breaking Bad, BoJack Horseman, and The Path. But the kid in you might also recognize the actor from his early commercial work: Remember Corn Pops? Or how about his strange Juicy Fruit appearance, in which he used telekinesis to steal gum before losing his pants? Roll the clip above to revisit the latter spot, and see why it proved to be such a lucrative and motivational gig. (Also, if you can’t resist, add Jesse Pinkman’s favorite word to the end of the slogan to make this trip down memory lane extra surreal.)