Ten Days in the Valley premieres this Sunday. It’s about a Shonda Rhimes–level showrunner whose daughter disappears. But Kyra Sedgwick knows you won’t tune in to watch it. It’s okay — she’s not making a big thing of it — she just knows that you’re really busy and it’s not on your radar. The erstwhile Closer star told the Daily Beast a grim truth: In the Peak TV era, you know nothing about her new gig. “The biggest difference is that there’s tons more shows and there’s a lot more competition, you know? I also think ABC’s not doing a good job getting the word out there,†she said. “When I was doing The Closer, literally the two weeks before we aired, [former Turner Entertainment Networks president] Steve Koonin’s goal was that everyone living in a major city would be exposed to something about The Closer five times in a day. He used to run Coke, and he was the head of TNT marketing. And he made that happen. It’s great that I get to do interviews for this now, because I have a track record. But the truth is that no one knows [Ten Days in the Valley] is on. So that’s disturbing and scary.†Though now you know that you didn’t know that Ten Days in the Valley is on, which means you’ve learned that it is on, so well played, Kyra.