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Bob Dylan Is Selling Whiskey Now, So Allow Him to Give You His Sales Pitch: ‘This Is Great Whiskey’

Dylan. Photo: Kevin Mazur/WireImage/Getty Images

Times, they really are a-changin’ for our pal Bob Dylan. The grumpy Nobel laureate has decided to enter into the booming spirits industry with his very own collection of three whiskeys called Heaven’s Door — a straight rye, a straight bourbon, and a “double-barreled†whiskey. Per the New York Times, Dylan teamed up with partner Marc Bushala to make his alcohol dreams a reality, which finally came to fruition after about two years of brainstorming sessions and taste-testing. “We both wanted to create a collection of American whiskeys that, in their own way, tell a story,†Dylan told the Times in a statement. “I’ve been traveling for decades, and I’ve been able to try some of the best spirits that the world of whiskey has to offer. This is great whiskey.â€

Bushala described Dylan as a consummate professional when it came to the whiskey’s creation, albeit with some, hmm, interesting feedback. “Sometimes you just get a long look,†Bushala explained, “and you’re not sure if that’s disgust or approval.†Or, he adds, Dylan would sometimes offer up some Lynchian musings about the taste: “It should feel like being in a wood structure.†If you’re interested in buying, Heaven’s Door can be purchased right now, and the prices are set between the pretty reasonable $50–$80 per bottle.

Bob Dylan Is Selling Whiskey!