This is paid content produced for an advertiser by New York Stories. The editorial staff of Vulture did not play a role in its creation.
Made Ready for Music
You’d be hard-pressed to name an artist today who more completely personifies the concept of a “nonlinear path” than Questlove. The Philly-born drummer, DJ, author, professor, podcaster, and general renaissance man seems almost impossibly cultured — as if he’s lived 1,000 of the coolest possible lives in a few mere decades on earth. And in a way, he has. Born into a musical family, Questlove grew up steeped in the world of artists. Early on, he saw the exhilaration of the road life. He hung out with everyone from incredible guitarists to brainy lighting techs. He met actors and writers. All along, he was downloading into his creative DNA a love for building community in everything, whether that’s cutting gels for stage lights or entertaining millions of American families on TV every night. For Questlove, it’s always been about forging your own path, seeking out and deeply engaging with the people around you, and then making yourself ready for all the remarkable twists and turns you couldn’t possibly see coming. His particular brand of multi-hyphenate creativity, he says, has turned out to be remarkably fitting for this era: a time in which there are no limits to all the lives we can lead, and the paths we can walk.
Check out his collaboration with Citizens Bank’s Made Ready campaign, brought to life in our 4-part video series along with a special video set to The Roots’ new song,“Feel It (You Got It).”
MADE READY FOR MUSIC
â€Feel It (You Got It)’ by The Roots
“I’ve been bringin’ birth to lyrics, before my first appearance. The fact that I’m still here is a product of perseverance.” That’s a line from the first verse of The Roots’ new song “Feel It (You Got It),” appearing on the group’s upcoming 2020 album. The inspirational anthem, created in partnership with Citizens Bank, perfectly summarizes Questlove’s journey and the idea of being Made Ready — pursuing your passions, wherever they take you.
If you need a little inspiration of your own, then check out the video below — featuring celebratory scenes from the Made Ready for Music event at Questlove’s alma mater, the Philadelphia High School of Creative and Performing Arts, plus crowdsourced footage from excited students, event goers, and Philly natives. Some clips were even recorded on custom smart glasses worn by event guests and designed to look like Questlove’s own iconic pairs. Questlove himself wore a pair of smart glasses so the audience could see the event from his perspective, in addition to sharing their own. The combined footage from the daylong celebration exemplifies the collaborative spirit behind the idea of being Made Ready for anything — as both an individual and a community.
Get your daily dose of inspiration and stream “Feel It (You Got It)” by The Roots on Spotify®, Tidal®, YouTube Music®, and Apple Music®.
Explore the Series
Made Ready for Music
Questlove's nonlinear journey to success starts here.
You Know the Show
Born Ahmir Khalib Thompson and raised in Philly, the artist now known as Questlove showed talent right from the start. “I could notate rhythm pretty perfectly before the age of one,” he says, laughing, on a recent shoot in New York’s iconic Electric Lady Studios. His innate musicality presented itself early, but it was the way life invited him to apply it that’s made him who he is today, and who he’ll be tomorrow.
Yes, Questlove is from Philadelphia — and the city is in his blood — but he was raised on the road. The artist’s father, Arthur Lee Andrews Thompson, was a doo-wop legend, and a day at the office for him was a couple weeks out on tour. Instead of babysitters and daycare, Questlove grew up learning how to steam suede suits and run stage lights. By the age of nine, he was promoted to stage manager. Now, of course, this seems insane, even to Questlove himself. “I wouldn’t trust a 20-year-old to take my lunch order, let alone trust a nine-year-old to come to a nightclub and set up lights and cut gels,” he says. But at the time, it was part of a child-rearing philosophy that ultimately served his journey well. “Things that were definitely a no-no [for my siblings], like, don’t jump on the couch or don’t draw on the coffee table, for me were allowed,” he says. “It was like: if he wants to make mud pies with his mashed potatoes or draw on the walls or bang things, let him explore.”
Something about the sink-or-swim, self-reliant freedom of road life plus the pure freedom to pursue his creative instincts at home set the artist on a path of profound self-discovery. Questlove’s upbringing taught him to value creativity, to pursue it doggedly and with joy, and to trust that the practice of creating things — music, in his case — can make someone ready for anything.
The Cool Kids Table
Like so many great stories in the history of rock and roll, The Roots’ origin story began with a boy trying to impress a girl. As a student at The Philadelphia High School for Creative & Performing Arts (CAPA), Questlove already had learned that he could infiltrate the cool group by using his musical skills. “Don’t talk, just play a beat,” he recalls his fellow students in the cafeteria saying to him — at the time, a shy and brainy kid with a remarkable sense of rhythm. “So for an hour straight I would just bang on the lunch table while all the kids were freestyling.”
But it wasn’t until Questlove inserted himself into a conversation he overheard between the prettiest girl in school and her friend that he realized the true power of being able to say he was band material. His crush was talking about her favorite ’80s artist, and Questlove casually dropped the fact that he had rehearsed one of the performers’ songs “in the studio last night.” After that, he needed a real band, ASAP.
Questlove and future Roots MC Tariq Trotter, a.k.a. Black Thought, actually had been collaborating in the lunchroom, but Quest wanted to make things official. “If anyone asks, we’re a group now, okay?” he remembers telling Tariq, panicked. That was what started him down his path: a sense of making something, inspired by the world around you, the girl in front of you, and the electric magic of seeing someone cool do something cool in a high school cafeteria. The Roots started because Questlove seized the moment, then had to back it up. But the group has thrived over the years because they put in the work and kept putting in the work — using the city streets as their rehearsal room, hours a day, making them ready for anything. “And that’s what led me here, to this chair with you right now,” he says. As for where it will lead him next, nothing is off the table.
This Is Gonna Work Like Gangbusters
Questlove’s and The Roots’ work ethic, forged in high school, would serve them well throughout their journey. It’s easy now to think of the band as a permanent fixture of America’s late-night consciousness — these global rock stars piped into households across the country on The Tonight Show — but for 18 straight years they were road warriors, living out of suitcases and on buses.
As purveyors of music that you have to feel, that needs to wash over you, in an era increasingly defined by one-hit bangers, Questlove’s group had to do the real work and take every opportunity to get onto the airwaves that would help them pay the bills. In retrospect, though, it all feels like part of a larger plan. All his time spent absorbing the world — from tasting flavors at quirky restaurants on tour to devouring books on lonely, long-haul flights — helped mold Questlove into a hyper-aware, multidimensional human being who can reinvent himself over and over.
When the opportunity presented itself to do The Tonight Show, a job Questlove initially thought would amount to “a cushy retirement gig,” he was already almost comically well prepared for the diverse range of jobs that came next. “It’s sneaker designing and sweaters, teaching and food, late-night comedy and stand-up comedy, which somehow makes sense,”he says of his distinctly nonlinear path. Questlove became an NYU professor who also created a meat-free cheesesteak in between authoring four books and executive-producing the cast soundtrack for the hit Broadway musical of today. That doesn’t count his latest book, Mixtape Potluck, or his forthcoming TV show about iconic hip-hop songs, both of which will launch the same week this October. Today, Questlove sees himself as “a very, very fortunate individual” who figured out a way to build a career using every life lesson he’s learned — and he’s ready for whatever comes next.
A Real Legacy
Questlove’s path from shy kid churning out beats in his high school lunchroom to globally known creative luminary has been long and perfectly winding. It’s landed him, now, in a spot where he’s enjoying the present, but also applying his central approach to life — a kind of joyful restlessness — to the legacy he’s building. “The journey is never finished,” he says.
Community. Passion. Experimentation. Embracing a creative process. These are the ideals that define Questlove, and that he hopes to model to everyone around him as he continues down his path. He hesitates to name a single “I made it” moment — even though surprising his mom with her house was big — and so he’s continuing to let creative opportunities take him where they may.
Questlove says he’s ready for whatever’s next, and that being “made ready” (the theme of The Roots’ soon-to-release new song created in partnership with Citizens Bank) is all about leading by example, owning your experience, and sharing your passions by taking opportunities that come your way. And, he explains, it’s as much about what you leave behind as about how you’ve lived. “I want to do things that resonate,” he says, “and will still be here long after I’m gone.”
MADE READY FOR MUSIC
A Photo Tour of Questlove’s Return to Philadelphia
In the heart of South Philly in late September, the cheesesteaks were flowing when a hometown hero returned to where his story began. Specifically: they were Questlove’s meat-free cheesesteaks, as the performer entertained crowds at the live music event Made Ready for Music, presented by Citizens Bank. At Questlove’s alma mater — the Philadelphia High School for Creative and Performing Arts, or CAPA — students hit the stage performing band numbers and dances in tribute to the guest of honor. “I feel like I’m running for president,” Questlove told the crowd, after an emotional stage introduction from his sister. He ended the night with a DJ set, which he described as a musical journey through history, and finished with a tease of The Roots’ new song “Feel It (You Got It).” From the reactions in the audience, it’s safe to say Philly more than approved.
Questlove chatted with many of the CAPA students individually.
Photographer: Monte Isom, Courtesy of Ogilvy
Questlove was welcomed by students from CAPA, The Roots frontman’s high school alma mater.
Photographer: Monte Isom, Courtesy of Ogilvy
Custom smart glasses were designed by Rebecca Pietri and styled to match Questlove’s signature eyewear.
Photographer: Monte Isom, Courtesy of Ogilvy
Guests used the specially designed glasses to film the event for a chance to be featured in The Roots’ new music video.
Photographer: Monte Isom, Courtesy of Ogilvy
Customizable tote bags were available so guests could celebrate their personal Made Ready journeys.
Photographer: Monte Isom, Courtesy of Ogilvy
The evening’s menu included Questlove’s Cheesesteak™.
Photographer: Monte Isom, Courtesy of Ogilvy
Questlove spent time with fans and CAPA families throughout the event.
Photographer: Monte Isom, Courtesy of Ogilvy
Guests made memories at the Made Ready photo booth, with printed pictures to take home.
Photographer: Monte Isom, Courtesy of Ogilvy
Guests were invited to document how they are Made Ready.
Photographer: Monte Isom, Courtesy of Ogilvy
CAPA musicians performed a celebratory set for the audience.
Photographer: Monte Isom, Courtesy of Ogilvy
CAPA students took the stage for a dance number prior to welcoming Questlove to perform.
Photographer: Monte Isom, Courtesy of Ogilvy
Questlove congratulated CAPA students on a great performance.
Photographer: Monte Isom, Courtesy of Ogilvy
Questlove DJed a set for the audience, including a snippet of a brand new song by The Roots.
Photographer: Monte Isom, Courtesy of Ogilvy
CAPA students were front row for Questlove’s dance-worthy DJ set.
Photographer: Monte Isom, Courtesy of Ogilvy
Questlove said he typically never plays his own songs in a DJ set, so his new track reveal excited the Made Ready audience.
Photographer: Monte Isom, Courtesy of Ogilvy
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It was an especially appropriate time for Questlove to visit the place where he grew up and started building his career as he continues teaming up with Citizens Bank’s “Made Ready” campaign, which highlights life’s twists and turns that ultimately make us who we are.
The Roots’ new song, “Feel It (You Got It),” is about that very concept, and clips from the Philadelphia show — concert-goers received custom smart glasses that recorded HD video from different perspectives — are featured in a special video set to the new track. (The glasses were specifically designed for the event by Questlove’s stylist, Rebecca Pietri, to closely resemble his famous eyewear.) Visit citizensbank.com/madeready to explore more.
This is paid content produced for an advertiser by New York Stories. The editorial staff of Vulture did not play a role in its creation.