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What Will It Take for Celebrities to Throw Out the Legacy PR Playbook?

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When Lizzo was hit with a lawsuit alleging a toxic workplace, she hired Marty Singer, best known for defending Bill Cosby and Charlie Sheen. “Sources close to Joe Jonas†went to TMZ with negative stories on Sophie Turner as the two headed to divorce. After writing a character letter on behalf of Danny Masterson when he was convicted of rape, Ashton Kutcher and Mila Kunis could not bring themselves to apologize in their apology video. These PR approaches just don’t cut it anymore. “Handlers don’t have the power anymore. Publicists don’t have the power,†says Molly McPherson, a.k.a. TikTok’s PR lady. “The public does.†Subscribe below and listen to the full episode of Into It to learn the top mistakes celebrities make in their PR responses and why Jamie Foxx and Taylor Swift are this year’s MVPs for PR done right.

Into It with Sam Sanders

When Will Celebrities Throw Out the Legacy PR Playbook?