We take a leaf out of the quiz show playbook to explore insights from BBC Audiences and others around nature.
- How much do audiences care about nature?
- What’s the gap between what they think they know and reality?
- And what’s the best way to engage them?
Commissioner reflections from:
Climate Creatives Nature Quiz: Sources
Question 1: What % of the UK population thinks nature is stable healthy or thriving?
Answer from: Nationally representative online survey for BBC Audiences by GfK, Jan 2024.
Question 2: 85% of people in the UK say they value nature and the natural world (Nationally representative online survey for BBC Audiences by GfK, Jan 2024). What proportion reports that they either infrequently or never listen to birdsong?
Answer from: University of Derby/National Trust Noticing Nature Report, 2020.
Bird song, and other woodland sounds, have been found to be 30% better at increasing relaxation than a meditation app, Walnut Unlimited study for The National Trust, September 2019.
Question 3: What has the biggest impact on wellbeing?
Answer from: Pritchard, A., Richardson, M., Sheffield, D, & McEwan, K. (2019). The relationship between nature connectedness and eudaimonic wellbeing: a meta-analysis. Journal of Happiness Studies, 1-23. Quoted in University of Derby/National Trust, Nature and Me: Five ways to strengthen the relationship between people and nature, 2021.
Question 4: Which age group say they would most like to be more connected to nature?
Answer from: Nationally representative online survey for BBC Audiences by GfK, Spring 2023 + information on adolescents’ disconnection from nature from University of Derby/National Trust, Nature and Me: Five ways to strengthen the relationship between people and nature, 2021.
Question 5: How much is knowledge linked to behaviour change?
Answer: Nisa, C. F., Bélanger, J. J., Schumpe, B. M., & Faller, D. G. (2019). Meta-analysis of randomised controlled trials testing behavioural interventions to promote household action on climate change. Nature communications, 10(1), 1-13. And see also Otto, S., & Pensini, P. (2017). Nature based environmental education of children: Environmental knowledge and connectedness to nature, together, are related to ecological behaviour. Global Environmental Change, 47, 88-94.
Evidence from 75 studies has shown a causal link between nature connection and pro-environmental behaviours. Mackay, C. M., & Schmitt, M. T. (2019). Do people who feel connected to nature do more to protect it? A meta-analysis. Journal of Environmental Psychology, 65 101323. Quoted in University of Derby/National Trust, Nature and Me: Five ways to strengthen the relationship between people and nature, 2021.
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