Compare the Best Blogging Platforms of 2025
Methodology
I work with our dedicated data team to identify dozens of blogging platforms, and then we collect data and compare 20 finalists to create a short list of top blogging software choices. From there, I test each platform before finalizing its place in my best-of list or removing it from the running.
Decision Factor | Scoring Weight | Description |
---|---|---|
Core Features | 33% | No matter how cheap, how great the service or how slick the interface or builder is, the core features—the functionality—has to be at the heart of what I consider. |
Expanded Features | 19% | Beyond the basics, expanded features such as paywalls, full website page builder and extras to make your life easier are important to factor into the mix. |
Pricing | 9% | Budgets matter, and with two-thirds of solo-owned small businesses making under $25,000 annually, finding an affordable option is vital. |
Support | 6% | Even if you are a technical wiz or have a small tech team, there are times you’ll need help from your blogging platform. How easy support is to reach and the quality of responses factor into my rankings. |
App Reviews | 6% | The world has gone mobile, so it’s important to know how well the mobile management apps work for blogging platforms that offer that option. |
Customer Satisfaction | 7% | I always want to know what the day-to-day users of platforms think. Platforms change over time and updates aren’t always a good thing. I look at sentiment over time to get a better picture of issues and company responses. |
Expert Experience | 20% | I’ve been working with blogging, website design and helping small businesses create an online presence for decades. I use that experience when testing the data-driven finalists on my list to find the good and the poison pills you need to know about. |
How To Choose the Best Blogging Platform
Finding the best blogging platform is all about balancing the creative side and the technical side. Your best solution won’t be the same as the best solution for someone else. Every business, and individual, will have a unique mixture of feature needs and skills to work with.
Essential Blogging Platform Features
There are some basic components of almost every top blogging platform. Most features are built around content creation, management and how you deliver that content. However, there are some other features that also need to be considered.
- Domain Control. While subdomains are quick and easy, the ability to add a custom domain name is vital for long-term branding.
- Page Builder. Every blogging platform should include a page builder that allows you to customize the look of your blog. Some may have a fully formed website builder.
- Mobile Responsive and Accessible. Every blogging platform should include mobile responsive and accessible themes to reach the widest audience and comply with laws such as the ADA.
- Content Management. Content management covers the tools you need to create, publish and manage your content. Common content management features include a built-in editor with formatting options, photo placement, scheduling tools and organization such as categories and tags.
- SEO Tools and Analytics. Tools to improve your search rankings, track your traffic and monitor the performance of specific posts help you manage the business side of blogging.
- Community Building. Blogs thrive based on community. Tools such as commenting, reviews on recipes, social media integration and contact forms help build strong fanbases.
- Monetization. Not every blog needs to be monetized, but having the capacity makes it a more flexible platform. Blog monetization tools include being able to add ad code blocks, gated content and e-commerce features.
- Security. Keeping your blog safe includes password management but also backups, security tools and regularly updating software.
Squarespace, Duda, Wix and Hostinger all pack a lot of important features into their blogging systems.
Value
Blogging platform values often come from comparing the extras. With free CMS systems out there like WordPress.org, what does the platform bring to the table that makes it worth paying for? Often, it’s features such as included hosting, built-in SEO tools, e-commerce and monetization options, multi-platform publishing support or an outstanding website builder with great ease of use and plenty of mobile responsive templates that make the difference.
Which features make it worth the cost to you will vary by your needs. For example, if you are monetizing by affiliate links, you won’t need e-commerce features. Or, if you already have a hosting plan compatible with the blogging platform you want, you don’t have to worry about whether hosting is included or not.
Overall, Ghost, Duda, Squarespace, Hostinger and Blogger pack a lot of value into their platforms, although in different ways.
Control
One of the main advantages of a blogging platform over publishing content primarily on social media is control. However, some blogging platforms work more like social media than stand-alone websites, and those can restrict your content.
If you use a blogging platform that works as a full website, there are usually fewer terms and conditions and restraints on what you can publish. With blogging platforms where you are one of many publishing under the same banner, such as Medium, you have to follow the banner’s terms and conditions about the subject matter, and the platform can remove your content if anyone complains.
For control of the content itself, Blogger, Hostinger and WordPress.com do a good job of staying out of your way.
Design
One of the dangers of using templates or slightly customizing the look of an account preset is the risk of blending into the crowd. It’s important to choose a blogging platform that includes a wide variety of templates and offers detailed customization options for those templates.
Personally, I always suggest skipping the first page of theme results to find a slightly less overused theme, as most users will pick from that first page.
When choosing a design, it’s important to match your branding and pick layouts that lend themselves well to audience preferences in your niche. For example, a sports blog will have a very different aesthetic than a gardening blog. Both might start from the same template, but customization tools will let them adjust colors, fonts and layouts to create a unique look.
Be careful of blogging platforms that don’t allow you to adjust themes or only offer one or two free themes.
Duda offers excellent design control and Blogger, even with its outdated built-in themes, unlocks the freedom of complete coding customization.
Ease of Use
Intuitive controls mean very different things to different people. For example, if you are used to an iPhone, Android will not feel intuitive. The same is true with blogging platforms.
Many people find platforms with drag-and-drop editors easier because it is a visual system. However, others who have used WordPress may be more comfortable with a more text-based system for some of the content management tasks.
Every blogging system will have a learning curve. Look for platforms with lots of step-by-step tutorials and well-laid-out menus that don’t require drilling down through multiple levels for common tasks. It’s always a good idea to try out a few platforms to see which is more comfortable for you before committing to a long-term plan.
Ghost and Strikingly are both very easy to work with blogging interfaces.
Content Management
The heart of a blogging platform is to help you create and publish content. While blogging platforms are not another name for a CMS software package, blogging platforms are often powered by different types of CMS packages.
The primary work on your blog will revolve around creating, publishing, promoting, reusing and tracking content. Content management tools that help you do that include a built-in text editor, asset storage and organization, post category tools, multi-platform publishing and scheduling tools.
Different blog niches will need different content tools. For example, if you create video leatherwork tutorials and patterns, you might need more video storage and password protections for certain blog pages along with e-commerce functions to allow visitors to purchase patterns.
Core content management controls are particularly strong with WordPress.com thanks to the WordPress.org CMS, Ghost and Squarespace.
Scalability
As your blog grows, you’ll likely find you need more host resources, such as storage and bandwidth, or more monetization options. At some point, you might even want a different type of hosting, such as VPS or dedicated hosting. Likewise, you may start with a stand-alone blog and later want to build a full website around the core blog.
Scalability is the ability of your blogging platform and/or host to grow with your needs. You’ll also need tools to help you grow to the point where you need those extra resources. Marketing tools such as SEO to improve search engine result page rankings (SERPs) and analytics are two important tools to foster growth and help guide your strategy. Community-building tools such as social media integrations, comment sections, automated emails, reviews and newsletters help keep your audience engaged.
WordPress.com offers scalability by allowing you to migrate to a different WordPress.org-capable host later, while Squarespace’s third-party integrations offer extra functions.
Which Blogging Platform Is Best for Your Business?
No matter what anyone tells you about a specific platform, no one platform is right for every business (or individual). Each blog needs different features, every blogger has different technical skills and every audience wants things served just a bit differently from the next.
So whether you’re building a blog to support a large corporation’s content marketing push or you’re an indie content creator ready to branch out beyond Instagram and TikTok by starting a blog, the process is the same; matching your needs to a blogging platform, not just grabbing the most popular name brand and hoping it works.
That said, here are some use cases for the top blogging platforms on my list.
If you are blogging for a local event, charity or organization that doesn’t need monetization tools consider Jimdo, WordPress.com or Duda.
For a shoestring budget (or no budget), look at Squarespace, Blogger or Strikingly.
If you are helping out multiple bloggers, consider Wix for easier multi-client management.
If you need membership controls, look at Ghost.
Frequently Asked Questions (FAQs)
Is a blog the same thing as a website?
Not exactly. A blog is a type of website, but not all websites include blogs. Blogs are a specialized type of web content that focuses on fresh content updates rather than the evergreen content that fills most standard websites.
Can I really make money blogging?
People absolutely make money blogging, but no one can truthfully predict if you specifically can make money blogging. Some of the factors involved are your niche, whether you can connect with the audience (much of popular blogging revolves around a cult of personality concept) and the time you invest. Even then, many bloggers rely on social media content to drive traffic.
Is blogging dead?
No, blogging is not dead. However, blogging has changed over time. Today’s blogs are much more likely to be long-form paywall content connected to social media channels or company blogs used to keep a website frequently updated and drive traffic through content marketing on helpful topics.