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11 Best Blogging Platforms of 2025

Updated: Mar 28, 2025, 11:30am
Written By
Senior Staff Writer, Small Business
Reviewed
Lead Editor, SMB
& 1 other
Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.

Blogging is useful for everything from stand-alone blogs to helping businesses keep their websites updated with fresh content for better SEO. The big question is: Which blogging platform is the best choice?

The raw truth is that there is no perfect blogging platform, and I often hear SMBs asking what is a good WordPress alternative. My top blogging platform picks cover a variety of use cases to help you find the right blog for your specific needs, whether it’s a personal blog or for your SMB. We used 44 metrics, such as pricing, features, support and reviews, to evaluate these platforms. That said, my top pick, Squarespace, is heavily influenced by the easy monetization options necessary for most businesses.

Read more

Compare the Best Blogging Platforms of 2025


Best for Paywalls

Squarespace

Squarespace
4.7
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

$25 to $139 monthly plus transaction fees

Max Storage/Bandwidth

Unlimited/unlimited

E-Commerce Capable

Yes

Squarespace
Learn More Arrow
On Squarespace's Website

$25 to $139 monthly plus transaction fees

Unlimited/unlimited

Yes

Expert Take

In addition to the blogging features you’d expect, Squarespace offers powerful monetization tools for blogs that many other providers lack, pushing it higher on my list. It’s ideal for solopreneurs creating premium content or offering memberships and subscriptions, such as fitness instructors or authors releasing digital serial story series.

Specifically, paywalled content tools add a lot of monetization freedom for SMBs and solo creators needing a way to deliver content publicized on social media accounts. Square includes the ability to paywall courses or content series, individual items and offer memberships or subscriptions. However, bear in mind that storage for video can be fairly limited on entry-level plans.

Admittedly, Squarespace isn’t my favorite website builder because of its limited customization. While I’m a fan of premade color palettes and design shortcuts in builders meant for beginners, Squarespace often feels too limited. However, with a bit of time investment, it’s quite possible to bend the templates into something that reflects your brand.

Screenshot of Squarespace’s add blog menu.

Squarespace makes it simple to add a blog to your website and offers paywall features.

Adding a blog is as simple as adding a new page from the menu, picking a layout and starting to create content. Scheduling, basic SEO tools and settings such as date display and author controls are easily handled for each post as well.

Learn more: Read our full Squarespace review.

Pros & Cons
  • Paywalled content tools
  • Good third-party app integration selection
  • Can add more than one blog to a website
  • Very few blog layout templates
  • Transaction fees
  • Not portable to other hosts
Specs
Specification Details
Website/Page Builder
Block-based visual builder
Themes/Templates
Four blog layouts, 186 website templates
AI Tools
Text generation tools and AI website builder
Paywall Content Supported
Digital product on demand, paywalled pages, memberships and subscriptions
Custom Coding Allowed
Yes

Testing Insights

Overall, Squarespace’s website builder and blog sections work as advertised. However, within the blog sections specifically, there is a random glitch loop that sometimes results in being stuck in blog design editing where the exit to content creation doesn’t work. To get around that, I found it necessary to jump back to the main dashboard and re-enter the website from there.

As is becoming more common with many SaaS platforms, Squarespace seems to be becoming less compatible with secondary browsers and leaning heavily towards only staying up to date for Chrome.

Best for Mobile CTAs

Strikingly

Strikingly
4.7
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free to $59 monthly

Max Storage/Bandwidth

100GB per website storage/unlimited

E-Commerce Capable

With transaction fees

Strikingly
Learn More Arrow
Read Forbes' Review

Free to $59 monthly

100GB per website storage/unlimited

With transaction fees

Expert Take

Strikingly does a great job of walking the line between not overloading new users and near drag-and-drop builder functionality. Most users starting their first blog will find it a relatively quick onboarding process without needing to stop and dig into documentation, resulting in professional-looking blogs in short order.

Blogs are just one part of the full website builder included in plans, so creating the surrounding website is much simpler than on some blog-only platforms. Once your blog section is added to your website from the dashboard, you’ll have access to core features such as scheduling and categories.

That said, there are only six blog layouts to choose from, but they work with the larger set of theme choices that Strikingly frequently updates. Between the layout options, ability to add content blocks to those layouts and larger theme customization choices, it is quite possible to create a blog that doesn’t look like a cookie-cutter version of other websites and blogs.

I also like how simple post scheduling is. However, while SEO controls are also simple, I do wish they were better organized in fewer locations.

Screenshot of Strikingly’s section options.

Strikingly allows you to add sections to your blog from a fairly robust list of options.

That said, as much as I like the way Strikingly’s builder and blog management work, there are so many complaints about billing practices that I must urge caution. When dealing with concerns of this nature, I often suggest using a prepaid card for purchases so that excess charges can’t be taken out of your account without approval.

Learn more: Read our full Strikingly review.

Pros & Cons
  • Intuitive website design tool
  • Mobile action buttons on mobile site version
  • Additional “build my website” services available
  • High e-commerce transaction fees
  • Numerous billing concerns noted online
  • Entry-level paid plan includes Strikingly branding
Specs
Specification Details
Website/Page Builder
Block-based visual builder
Themes/Templates
Six blog layouts, over 200 website themes
AI Tools
AI site builder
Paywall Content Supported
Membership subscriptions
Custom Coding Allowed
Pro plan and up

Testing Insights

Strikingly is easy to work with, and I appreciate how many browsers it plays nice with. While part of the easy design experience is due to the lack of deeper customization features, the menu layout is still better thought out than many competitors.

Probably my favorite tool found in testing is the ability to add four action buttons on the mobile version of your blog. There are plenty to choose from, such as contact us, shop now and location. These are easy to add and make a huge difference in getting people to take action on mobile devices.

Best for Agencies

Wix

Wix
4.5
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free to $172 monthly plus custom quotes

Max Storage/Bandwidth

Unlimited/unlimited

E-Commerce Capable

Core plan and up

Wix
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On Wix's Website

Free to $172 monthly plus custom quotes

Unlimited/unlimited

Core plan and up

Expert Take

Love it or hate it, Wix is a major player in DIY web design due to the strength of the tools and third-party integrations. While it offers a full website builder, blogging functions are built-in and mostly easy to set up, with a few exceptions.

Plus, it has introduced the Studio builder and plans to attract agencies and indie designers. In spite of the agency and designer focus, the Studio builder is quite usable for DIY design and the Studio plans generally offer more hosting resources for nearly the same prices as the Classic builder.

For monetization, you’re fine to add affiliate links and similar on any plan, but you can only accept payments and set up memberships or subscriptions for paywalled content on higher-tier paid plans.

Screenshot of Wix Studio’s blog layout options.

While Wix offers strong blogging tools, finding the core controls, such as layout, can often be complicated.

The hardest part about Wix for most users is the jumbled menus and lack of guidance on what sections have to be selected in the editor to activate certain controls, such as layouts. Once you figure out where to click, it isn’t bad, but getting to that right spot is convoluted, and help files often don’t match the latest builder versions.

Learn more: Read our full Wix review.

Pros & Cons
  • Drag-and-drop builder with advanced features
  • Better SEO controls than most all-in-one platforms
  • Good third-party integration library
  • Higher-cost plans
  • Some plans can’t accept payments
  • Controls, especially layout options, are confusing and overcomplicated
Specs
Specification Details
Website/Page Builder
Two drag-and-drop builders, Classic and Studio
Themes/Templates
Six blog layouts, over 800 website themes
AI Tools
AI builder, text, image creation and editing, optimization and analytics help
Paywall Content Supported
Memberships and subscriptions
Custom Coding Allowed
Yes

Testing Insights

Oh, Wix, how you’ve overcomplicated things. Two of Wix’s biggest problems are that the help files for Studio and Classic get mixed up and that there are often many different menu options with the same name. It’s very common to spend a half hour trying to figure out which “layout” menu you need and which “blog” menu that specific “layout” menu is located under.

There’s no denying that the builders are powerful, and the tools are there. But working in the platform, especially if it’s a new section for you, is often an exercise in taking many dead ends until you find the right blind alley. Even after working in Wix for years, I’m constantly finding features that are far less straightforward than they should be.

Best for Long-Term Discounts

Hostinger

Hostinger
4.3
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

$11.99 (plus $4.99 setup fee) to $27.99 monthly

Max Storage/Bandwidth

200GB/unlimited

E-Commerce Capable

Plan dependent

Hostinger
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On Hostinger's Website

$11.99 (plus $4.99 setup fee) to $27.99 monthly

200GB/unlimited

Plan dependent

Expert Take

Hostinger’s AI builder blogging tools are good and the customization options are mostly spot on. All the basic blogging tools—such as scheduling, post SEO and author details—are there, plus there’s a nice batch of stock images. I also love that you can edit while in mobile preview mode for a truly mobile-first look.

That said, there are big holes if you want to monetize your blog. There’s no paywall or membership tools and e-commerce isn’t available on the starter plan. Likewise, the AI tools (beyond the builder itself) are severely limited on the starter plan. Now, if you can afford to pay several years upfront, Hostinger offers great discounts.

Screenshot of Hostinger’s AI builder page management screen.

Hostinger’s AI builder makes it easy to add and adjust pages on your blog or full website.

Like most AI builders, it’s not always easy to find templates as such, it’s more about tweaking what AI gives you with sections, colors and fonts. That brings me to another point. While the AI is surprisingly good at blurbs, headlines and subheads, one little font change and everything is jumbled like an overcaffeinated gremlin playing 52 card pick up.

Pros & Cons
  • Full website builder
  • WordPress or builder site choice with builder plans
  • E-commerce tools
  • No paywall or membership support
  • Font changes often create jumbled messes of AI-arranged elements
  • $4.99 setup fee for monthly billing
Specs
Specification Details
Website/Page Builder
Drag-and-drop builder
Themes/Templates
Layout varies by theme or AI choice, over 150 website templates
AI Tools
Builder plus image, heat maps and text/post generators on some plans
Paywall Content Supported
No
Custom Coding Allowed
No

Testing Insights

There is a lot I like in Hostinger’s blog creation. The AI builder design features work in mobile preview, sections can be added to the baked-in blog layout pages and you can drag and drop elements within sections. However, there are a few nitpicks with the system.

First, you can easily publish and unpublish posts with a toggle click, but to schedule the post, you must go into the full post settings menu and scroll all the way to the bottom. Second, moving from blog design to blog creation after hitting “new post” means activating a different edit screen instead of just clicking to edit content.

Third, if you try to verify your email address while the AI builder is working on creating your website, it has a digital meltdown and freezes up. Fourth, a personal pet peeve: You have to hit Ctrl-Enter to get single spacing in the post text editor.

Best for Casual Blogging

GoDaddy

GoDaddy
4.2
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free to $44.99 monthly

Max Storage/Bandwidth

Undisclosed

E-Commerce Capable

Not on Basic plan

GoDaddy
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On GoDaddy's Website

Free to $44.99 monthly

Undisclosed

Not on Basic plan

Expert Take

GoDaddy’s stellar advertising campaigns and bottom-dollar introductory prices make it a platform almost everyone is aware of, even for blogging. I know, GoDaddy is the platform that Reddit (and most of the rest of the internet) loves to hate. Think of it kind of like Walmart at 2 in the morning. Nobody wants to be seen there, but it has the basic supplies you need, so there you are with your hoodie pulled tight against your face so no one recognizes you.

However, giant price jumps after the initial term, almost constant add-on costs and a decided lack of quality support (including live chat currently disabled as I write this) are pretty big negatives you should consider before diving into a GoDaddy plan.

In spite of my misgivings, the website builder and blog tool always seem to work well when I test them from a DIY beginner perspective. Plus, after a hiatus while the new Airo tools and site features/limits were finalized, the free plan with publishing capacity is back as a single-page scroller website.

Blogging is handled as a section block added to an existing website page, and while layouts are limited, busting sections gives extra freedom in how you present your content. That said, monetizing your blog could be trickier than with other providers as commerce and marketing are more split up instead of natively joined with the blog features.

Screenshot of GoDaddy’s image tools.

GoDaddy’s blogging platform includes several image management and editing tools along with a stock photography library.

The biggest draw for blogging with GoDaddy is the ease of initial design with the AI builder and the AI SEO help. However, that lack of strong blog monetization integration means it isn’t a great fit for content-on-demand monetization.

Learn more: Read our full GoDaddy website builder review.

Pros & Cons
  • AI tools make initial site creation quick
  • AI SEO optimization help
  • Low initial cost
  • Predatory (IMHO) pricing practices
  • Lack of quality support
  • Lots of add-on costs
Specs
Specification Details
Website/Page Builder
Block-based visual builder
Themes/Templates
Five blog layouts, over 100 website templates (but suggests only a few at a time)
AI Tools
Builder and SEO plus more available with Airo integration
Paywall Content Supported
Must use commerce features, paywalls not native to blog content
Custom Coding Allowed
Plan dependent

Testing Insights

GoDaddy is relying more and more on AI-led design tools. While I was pleasantly surprised in my latest testing to see that the free plan was back, I was disappointed with the AI text generation. The design setup is well done, and the stock imagery selection is reasonable, but the AI text that is prepopulated needs a lot of work to be publishable.

I also wasn’t happy with the limited text formatting in the blog posts. It feels like it was treated as an afterthought in the rush to push new AI design tools, so the text editor is rudimentary.

Best for Portability

WordPress.com

WordPress.com
3.9
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free to $70 monthly plus enterprise plans

Max Storage/Bandwidth

50GB storage plus add-ons available/unrestricted

E-Commerce Capable

By plugin

WordPress.com

Free to $70 monthly plus enterprise plans

50GB storage plus add-ons available/unrestricted

By plugin

Expert Take

WordPress.com is the partner hosting powered by Automattic for WordPress.org’s full CMS. The kicker is that it includes a visual page builder, hosting, simplifies the hosting dashboard processes and includes extra security. So, you get the power of WordPress.org in a simplified interface for beginners because, let’s face it, WordPress.org’s interface is clunky.

Likewise, WordPress.org alternatives such as Drupal and Joomla have power but an even steeper learning curve, so WordPress.com gives a more level playing field option for non-technically experienced users.

Depending on the plan you choose (because features are locked depending on plans), you get the full power of WordPress.org with a lower learning curve. It’s the same huge template and plugin library and the same WordPress.org dashboard once you finish building your site and blog.

The biggest downside of using a WordPress.org engine is that almost all functionality beyond basic post editing, tags and scheduling is going to need a plugin. Need a paywall = plugin. Need SEO tools = plugin. Need to boost speed = plugin. While I make no secret of disliking WordPress.com’s pricing tiers compared to feature availability, it does give you more security than raw WordPress.org.

Screenshot of WordPress.com monetization options.

WordPress.com offers different monetization options depending on the plan tier.

WordPress.com includes SSL protections, auto-installs and manages Jetpack scans, includes backups and recovery and WordPress.com’s security team monitors for malware, DDoS attacks and other common threats. That said, like all WordPress.com features, the depth of protection varies by plan level.

Pros & Cons
  • Runs on WordPress.org
  • Can be transferred to another host
  • Includes a website builder
  • Many WordPress.org features are locked at lower-tier plans
  • Hosting resources are fairly limited
  • No phone support
Specs
Specification Details
Website/Page Builder
Block-based visual builder
Themes/Templates
Blog layouts vary by theme, website templates vary by plan
AI Tools
Jetpack AI assistant plus by other plugins, depending on plan
Paywall Content Supported
By plugin on higher-tier plans
Custom Coding Allowed
Limited by plan level

Testing Insights

In testing, I always find WordPress.com’s builder to be a double-edged sword. It’s very limited and almost complicates some editing features when compared to WordPress.org plugin builders such as Bricks Builder or Elementor. Plus, the locked features by plan can hobble your blogging efforts pretty severely.

That said, getting a new blog set up is a quicker process than getting hosting set up on most stand-alone hosts.

Best for WYSIWYG Editing

Duda

Duda
3.7
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

$25 to $199 monthly plus custom quotes

Max Storage/Bandwidth

Unlimited/unlimited

E-Commerce Capable

Additional add-on cost

Duda
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Read Forbes' Review

$25 to $199 monthly plus custom quotes

Unlimited/unlimited

Additional add-on cost

Expert Take

A true drag-and-drop visual website builder combined with easy block additions makes Duda very flexible for creating custom designs. Likewise, the ability to embed custom code blocks and include custom CSS for those with coding experience (or if you bought a custom CSS design) means you can easily recreate the look of your existing blog if moving from a different builder.

While the design freedom can lead to stumbles along the way if you’re new to design, it has the power to grow with you and editing menus such as layer lists will be much appreciated as you dig deeper into designing on the platform. That said, it isn’t as turnkey as builders such as Squarespace, so expect a learning curve.

Likewise, Duda isn’t as focused on e-commerce and blog monetization as some other blogging platforms. E-commerce takes an additional add-on plan but is a native e-commerce platform. Plus, the membership features are comparatively new and were only released in 2022. However, I applaud the increased capability, and Duda seems to be committed to continuing to respond to user feature needs.

Screenshot of Duda’s CSS coding access.

Duda offers powerful customization options, including custom CSS coding access.

Overall, Duda offers deep design options that mostly justify higher pricing. However, with Amazon AWS servers powering your websites, it still feels like Duda could easily be a bit more generous on included hosting resources for each plan.

Learn more: Read our full Duda review.

Pros & Cons
  • Full-featured free trial
  • Strong AI tools
  • Easy blog settings menu
  • E-commerce requires add-on plan
  • Blog layout design has a learning curve
  • Doesn’t accept all email provider TLDs for account sign-up
Specs
Specification Details
Website/Page Builder
Drag-and-drop WYSIWYG editor
Themes/Templates
Basic layout plus custom edits, 57 website templates
AI Tools
Website builder, text generation and SEO
Paywall Content Supported
Membership support
Custom Coding Allowed
Yes, including CSS

Testing Insights

Duda’s blog tools menu organization is some of the best I’ve seen. That said, editing the blog post layout is tricky if you haven’t done it before. The power is there for a truly custom look, but beginners will likely stumble until they get the hang of placeholders.

Once the design is set, the actual content creation and settings management is a breeze and most users will find it far less confusing to handle the backend details with Duda than other platforms.

Best for AI-Building

Web.com

Web.com
3.6
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

$10.99 to $34.99 monthly

Max Storage/Bandwidth

40GB/unlimited

E-Commerce Capable

AI builder eCommerce plan only

Web.com
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On Web.com's Website

$10.99 to $34.99 monthly

40GB/unlimited

AI builder eCommerce plan only

Expert Take

Web.com doesn’t make picking a plan particularly easy, and it is notoriously slow in processing requests to turn off auto-renewals, so I don’t recommend using it as your first host/builder experience.

That said, you can get started cheaply with its traditional theme-based builder included in the regular hosting plans. If you want e-commerce or AI tools, you’ll need to move to the more expensive AI builder plans, which don’t have defined details for storage and bandwidth.

Specifically, working with the AI builder, the initial setup is very easy, with theme selection being the most problematic. That’s because the builder initially routes you directly into editing a single-page site, but you need to go back to the main dashboard to see all themes and multi-page options available. So, if you don’t want a one-page site, you’ll basically have to toss out everything from the onboarding and start over.

Screenshot of Web.com’s blog setup.

Web.com’s AI builder removes much of the technical experience needed to start a blog.

The blog features themselves work well, and I love that you can easily drag and drop extra sections and elements around the post feed placeholder. There’s no paywall or membership support, though, and e-commerce functions are dependent on which plan you choose, so it’s best for noncommercial blogging.

Pros & Cons
  • AI builder plans include one hour of design help
  • Basic template-builder included in regular hosting plans
  • Calling sales often results in significant extra savings
  • AI builder plans do not disclose bandwidth and storage limits
  • Regular hosting with builder plans don’t have e-commerce options
  • Live chat provides incorrect information regularly
Specs
Specification Details
Website/Page Builder
Traditional template-based and AI builder options
Themes/Templates
Blog layout based on theme, varies by builder and plan chosen
AI Tools
Builder, text, logo generator, domain name generator on AI builder plans only
Paywall Content Supported
No
Custom Coding Allowed
Varies by plan

Testing Insights

Every single time I’ve contacted Web.com using live chat, the experience has been awful.

The pinnacle of insanity was when a live chat agent told me that websites published using the AI website builder plans included no hosting, storage or bandwidth. Obviously, that was impossible, and a quick phone call with a more qualified support person resulted in more accurate data. Bottom line: Never use the live chat for Web.com.

In working with the AI builder, I found some very nice features, such as custom overrides to preset color schemes and countdown timers. Plus, Ctrl-Z works, which is always a good sign that editing won’t be tedious. Overall, for me, it boils down to liking the product and absolutely loathing how they deal with billing and support.

Best for Memberships

Ghost

Ghost
3.6
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

$11 to $249 monthly plus custom quotes and self-hosting free option

Max Storage/Bandwidth

1GB file upload limit/unspecified

E-Commerce Capable

By integration or embedding

Ghost

$11 to $249 monthly plus custom quotes and self-hosting free option

1GB file upload limit/unspecified

By integration or embedding

Expert Take

Ghost isn’t your standard drag-and-drop or template website builder. It’s a membership-enabled publishing platform. You can make minimal adjustments to headers, colors and fonts, but most of the adjustments are adding integrations and formatting your actual content. If you add a new page, it looks just like a blog page that you populate and design by adding content blocks or code.

That said, for those wanting membership-controlled sites (including free memberships), it’s a fabulously streamlined option without all the extra management tasks many other blogs require. The membership controls are well laid out, and embeddable sign-up forms help grow your audience.

Screenshot of Ghost’s membership management screen.

Ghost offers powerful membership content controls that stand out compared to other blogging platforms.

Storage is handled as a per-file limit, which varies by plan, so instead of worrying about overall storage, you just need to keep your specific files within the file size range. For most, video content is the most likely to come close to file size limits.

With regard to self-hosting Ghost, I wouldn’t recommend it unless you are very comfortable with all things hosting. The reason is that integrations, updates and maintenance can get tricky, and even with the sliding scale pricing of Ghost Pro hosting, it is just less of a headache for the vast majority of users.

Pros & Cons
  • Simple and flexible membership controls
  • No transaction fees
  • Built-in newsletter function
  • Themes vary by plan
  • Limited customization
  • Price increases as members increase
Specs
Specification Details
Website/Page Builder
Pre-built platform
Themes/Templates
Not in a traditional sense, limited customization, themes vary by plan
AI Tools
No
Paywall Content Supported
Membership with public preview capability
Custom Coding Allowed
Yes

Testing Insights

Ghost reminds me a bit of an onion, in a good, Shrek kind of way. Every time you think you’ve found all the features, you pull back another layer and find a cool new tool to play with. For example, data import from popular platforms such as Mailchimp and WordPress, spam protections or the ability to export analytics.

The interface is very clean and easy to use, but the most likely spot for new users to run into trouble is forgetting to switch from the main dashboard or content creation screens to the settings dashboard (hidden in the far left bottom next to your profile icon) to access the behind-the-scenes tools.

Best for Custom Coding

Blogger

Blogger
3.4
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free

Max Storage/Bandwidth

Unlimited/unspecified

E-Commerce Capable

Through embedding only

Blogger
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Free

Unlimited/unspecified

Through embedding only

Expert Take

There’s no denying that Blogger isn’t as sleek and full-featured as other top blogging platforms on this list, but it has the advantage of allowing just about unlimited custom coding and custom domain pointing. And it’s a free blogging platform with Google-powered hosting. Domain costs are not included and would come from whatever domain registrar you use.

The included templates are outdated to the point of being funny, but there are plenty of third-party themes out there that you can upload to Blogger that are much more modern and mobile responsive.

The biggest downside of Blogger is the lack of customer support or built-in features such as paywalls and SEO tools. Likewise, there isn’t an app market full of integrations as such, although Blogger does integrate with some Google products, such as AdSense. With custom coding, you do have the option of embedding features, such as an Ecwid store, to overcome some of those issues, though.

Screenshot of Blogger’s theme selection page.

Blogger’s built-in themes are limited and dated, but you can easily switch themes and import third-party themes.

Overall, Blogger is a good middle ground for those who want a free solution with custom coding options for more customization and don’t need built-in monetization tools. For shoestring budgets, hobby blogs and grassroots groups, it’s a good starting point.

Pros & Cons
  • Allows CSS and individual post custom coding
  • Can point a custom domain name
  • Free
  • Limited SEO
  • Limited built-in designs
  • No native monetization beyond AdSense integration
Specs
Specification Details
Website/Page Builder
Template-based
Themes/Templates
Custom builder, 12 templates plus third-party themes are available
AI Tools
No
Paywall Content Supported
No
Custom Coding Allowed
Yes, posts and CSS

Testing Insights

Like a lot of Google tools, Blogger seems to have been mostly left alone to its own devices. While its features are limited, its simplicity is a great introduction to blogging for first-timers who find more full-featured builders confusing.

I also love some of the small extra features in Blogger that are available courtesy of Google. For example, you can add new fonts directly from the post text editor dashboard using Google Fonts’ huge selection of free fonts. However, I suggest sourcing a third-party theme and uploading it first to overcome the dated appearance of the built-in themes.

Best for Free Short-Term Blogs

Jimdo

Jimdo
3.4
Our ratings take into account a product's cost, features, ease of use, customer service and other category-specific attributes. All ratings are determined solely by our editorial team.

Price Range

Free to $624 (billed annually)

Max Storage/Bandwidth

Unlimited/unlimited

E-Commerce Capable

Plan dependent

Jimdo
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Free to $624 (billed annually)

Unlimited/unlimited

Plan dependent

Expert Take

Jimdo is a bit of an outlier among blogging platforms as it separates blogging and the full website builder. Instead of integrating blogging as a section of Jimdo’s builder, it offers a fully separate blog platform. While there is a free plan, paid plans cost more than the regular website builder plans as well.

While extremely limited in customization, Jimdo makes getting a blog set up much easier than many other options. While not a good choice for monetization or SEO tools, it’s a quick and easy option for personal blogging or small local organizations.

Screenshot of Jimdo’s blog post creation page.

Jimdo’s blog designer allows easy content block additions and strong text formatting.

Blogging controls are mostly all present but scheduling is oddly missing, limiting usefulness if you like to schedule posts ahead.

Pros & Cons
  • Simplified interface
  • Varied template choices
  • Free plan available
  • No post scheduling
  • No monthly billing options
  • Extra fees for support
Specs
Specification Details
Website/Page Builder
Template-based
Themes/Templates
Four blog layouts, 50 website templates
AI Tools
Not native
Paywall Content Supported
Not natively
Custom Coding Allowed
Plan dependent

Testing Insights

I like the intuitive nature of most of the Jimdo blogging controls and how simple publishing a post is with a simple toggle. However, the lack of scheduling features seems like an odd feature to leave out for a blogging platform. While not a huge deal for small blogs, it’s a bigger concern for high-volume posting.

Methodology

I work with our dedicated data team to identify dozens of blogging platforms, and then we collect data and compare 20 finalists to create a short list of top blogging software choices. From there, I test each platform before finalizing its place in my best-of list or removing it from the running.

Decision Factor Scoring Weight Description
Core Features
33%
No matter how cheap, how great the service or how slick the interface or builder is, the core features—the functionality—has to be at the heart of what I consider.
Expanded Features
19%
Beyond the basics, expanded features such as paywalls, full website page builder and extras to make your life easier are important to factor into the mix.
Pricing
9%
Budgets matter, and with two-thirds of solo-owned small businesses making under $25,000 annually, finding an affordable option is vital.
Support
6%
Even if you are a technical wiz or have a small tech team, there are times you’ll need help from your blogging platform. How easy support is to reach and the quality of responses factor into my rankings.
App Reviews
6%
The world has gone mobile, so it’s important to know how well the mobile management apps work for blogging platforms that offer that option.
Customer Satisfaction
7%
I always want to know what the day-to-day users of platforms think. Platforms change over time and updates aren’t always a good thing. I look at sentiment over time to get a better picture of issues and company responses.
Expert Experience
20%
I’ve been working with blogging, website design and helping small businesses create an online presence for decades. I use that experience when testing the data-driven finalists on my list to find the good and the poison pills you need to know about.

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How To Choose the Best Blogging Platform

Finding the best blogging platform is all about balancing the creative side and the technical side. Your best solution won’t be the same as the best solution for someone else. Every business, and individual, will have a unique mixture of feature needs and skills to work with.

Essential Blogging Platform Features

There are some basic components of almost every top blogging platform. Most features are built around content creation, management and how you deliver that content. However, there are some other features that also need to be considered.

  • Domain Control. While subdomains are quick and easy, the ability to add a custom domain name is vital for long-term branding.
  • Page Builder. Every blogging platform should include a page builder that allows you to customize the look of your blog. Some may have a fully formed website builder.
  • Mobile Responsive and Accessible. Every blogging platform should include mobile responsive and accessible themes to reach the widest audience and comply with laws such as the ADA.
  • Content Management. Content management covers the tools you need to create, publish and manage your content. Common content management features include a built-in editor with formatting options, photo placement, scheduling tools and organization such as categories and tags.
  • SEO Tools and Analytics. Tools to improve your search rankings, track your traffic and monitor the performance of specific posts help you manage the business side of blogging.
  • Community Building. Blogs thrive based on community. Tools such as commenting, reviews on recipes, social media integration and contact forms help build strong fanbases.
  • Monetization. Not every blog needs to be monetized, but having the capacity makes it a more flexible platform. Blog monetization tools include being able to add ad code blocks, gated content and e-commerce features.
  • Security. Keeping your blog safe includes password management but also backups, security tools and regularly updating software.

Squarespace, Duda, Wix and Hostinger all pack a lot of important features into their blogging systems.

Value

Blogging platform values often come from comparing the extras. With free CMS systems out there like WordPress.org, what does the platform bring to the table that makes it worth paying for? Often, it’s features such as included hosting, built-in SEO tools, e-commerce and monetization options, multi-platform publishing support or an outstanding website builder with great ease of use and plenty of mobile responsive templates that make the difference.

Which features make it worth the cost to you will vary by your needs. For example, if you are monetizing by affiliate links, you won’t need e-commerce features. Or, if you already have a hosting plan compatible with the blogging platform you want, you don’t have to worry about whether hosting is included or not.

Overall, Ghost, Duda, Squarespace, Hostinger and Blogger pack a lot of value into their platforms, although in different ways.

Control

One of the main advantages of a blogging platform over publishing content primarily on social media is control. However, some blogging platforms work more like social media than stand-alone websites, and those can restrict your content.

If you use a blogging platform that works as a full website, there are usually fewer terms and conditions and restraints on what you can publish. With blogging platforms where you are one of many publishing under the same banner, such as Medium, you have to follow the banner’s terms and conditions about the subject matter, and the platform can remove your content if anyone complains.

For control of the content itself, Blogger, Hostinger and WordPress.com do a good job of staying out of your way.

Design

One of the dangers of using templates or slightly customizing the look of an account preset is the risk of blending into the crowd. It’s important to choose a blogging platform that includes a wide variety of templates and offers detailed customization options for those templates.

Personally, I always suggest skipping the first page of theme results to find a slightly less overused theme, as most users will pick from that first page.

When choosing a design, it’s important to match your branding and pick layouts that lend themselves well to audience preferences in your niche. For example, a sports blog will have a very different aesthetic than a gardening blog. Both might start from the same template, but customization tools will let them adjust colors, fonts and layouts to create a unique look.

Be careful of blogging platforms that don’t allow you to adjust themes or only offer one or two free themes.

Duda offers excellent design control and Blogger, even with its outdated built-in themes, unlocks the freedom of complete coding customization.

Ease of Use

Intuitive controls mean very different things to different people. For example, if you are used to an iPhone, Android will not feel intuitive. The same is true with blogging platforms.

Many people find platforms with drag-and-drop editors easier because it is a visual system. However, others who have used WordPress may be more comfortable with a more text-based system for some of the content management tasks.

Every blogging system will have a learning curve. Look for platforms with lots of step-by-step tutorials and well-laid-out menus that don’t require drilling down through multiple levels for common tasks. It’s always a good idea to try out a few platforms to see which is more comfortable for you before committing to a long-term plan.

Ghost and Strikingly are both very easy to work with blogging interfaces.

Content Management

The heart of a blogging platform is to help you create and publish content. While blogging platforms are not another name for a CMS software package, blogging platforms are often powered by different types of CMS packages.

The primary work on your blog will revolve around creating, publishing, promoting, reusing and tracking content. Content management tools that help you do that include a built-in text editor, asset storage and organization, post category tools, multi-platform publishing and scheduling tools.

Different blog niches will need different content tools. For example, if you create video leatherwork tutorials and patterns, you might need more video storage and password protections for certain blog pages along with e-commerce functions to allow visitors to purchase patterns.

Core content management controls are particularly strong with WordPress.com thanks to the WordPress.org CMS, Ghost and Squarespace.

Scalability

As your blog grows, you’ll likely find you need more host resources, such as storage and bandwidth, or more monetization options. At some point, you might even want a different type of hosting, such as VPS or dedicated hosting. Likewise, you may start with a stand-alone blog and later want to build a full website around the core blog.

Scalability is the ability of your blogging platform and/or host to grow with your needs. You’ll also need tools to help you grow to the point where you need those extra resources. Marketing tools such as SEO to improve search engine result page rankings (SERPs) and analytics are two important tools to foster growth and help guide your strategy. Community-building tools such as social media integrations, comment sections, automated emails, reviews and newsletters help keep your audience engaged.

WordPress.com offers scalability by allowing you to migrate to a different WordPress.org-capable host later, while Squarespace’s third-party integrations offer extra functions.


Which Blogging Platform Is Best for Your Business?

No matter what anyone tells you about a specific platform, no one platform is right for every business (or individual). Each blog needs different features, every blogger has different technical skills and every audience wants things served just a bit differently from the next.

So whether you’re building a blog to support a large corporation’s content marketing push or you’re an indie content creator ready to branch out beyond Instagram and TikTok by starting a blog, the process is the same; matching your needs to a blogging platform, not just grabbing the most popular name brand and hoping it works.

That said, here are some use cases for the top blogging platforms on my list.

If you are blogging for a local event, charity or organization that doesn’t need monetization tools consider Jimdo, WordPress.com or Duda.

For a shoestring budget (or no budget), look at Squarespace, Blogger or Strikingly.

If you are helping out multiple bloggers, consider Wix for easier multi-client management.

If you need membership controls, look at Ghost.


Frequently Asked Questions (FAQs)

Is a blog the same thing as a website?

Not exactly. A blog is a type of website, but not all websites include blogs. Blogs are a specialized type of web content that focuses on fresh content updates rather than the evergreen content that fills most standard websites.

Can I really make money blogging?

People absolutely make money blogging, but no one can truthfully predict if you specifically can make money blogging. Some of the factors involved are your niche, whether you can connect with the audience (much of popular blogging revolves around a cult of personality concept) and the time you invest. Even then, many bloggers rely on social media content to drive traffic.

Is blogging dead?

No, blogging is not dead. However, blogging has changed over time. Today’s blogs are much more likely to be long-form paywall content connected to social media channels or company blogs used to keep a website frequently updated and drive traffic through content marketing on helpful topics.


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