Compare the Best Content Management Systems of 2025
Methodology
Building a best-of list always starts with input from subject matter experts with industry expertise and then follows through with in-depth data collection and analysis from our dedicated data team. From there, finalists are tested for performance and accuracy before finalizing recommendations.
Decision Factor | Scoring Weight | Description |
---|---|---|
Core Features | 27% | It’s important to look at how suitable the software is for its intended purpose. We determine if core features needed for strong content management are included, must be added on or aren’t available at all. |
Targeted SMB Features | 27% | Enterprise and SMB owners have different needs. Part of our data evaluation is to look at features specific to SMBs without extra tech departments and large budgets for extra software. |
Expert Opinion | 15% | Data and marketing feature lists only go so far. A big part of determining best lists is loading software and seeing how it actually works and how user-friendly the actual experience is for each product. |
Pricing | 13% | Each best list takes budgeting into account. While enterprise-level software has lots of bells and whistles to score highly in feature comparisons, it also often comes with a price tag that’s out of reach for most SMBs. |
Customer Reviews | 9% | By gathering data from thousands of reviews from active users of each product, a fuller picture of where products excel and where they fail for individual businesses becomes apparent. |
Support | 9% | With most SMBs having limited tech support internally, having support from your CMS provider becomes more important to help keep your website and content up and running. |
How To Choose the Best CMS
We’ve all heard it. Content is king. The king is dead. All hail the king. The popular pundits and SEO gurus scream a confusing litany of conflicting advice on how much content you need and what type of content you need for your SMB to survive. The only constant is that you need to create content and have a way to manage that content.
CMS is a big category, with platforms ranging from generalists (WordPress), to e-commerce (BigCommerce), to blogging (Ghost), to marketing (HubSpot). Finding the best CMS for your company and building your small business website depends on your focus and needs. In some cases, you may find yourself beginning to build a tech stack by using multiple CMSs. For example, you might use Shopify to handle e-commerce but integrate HubSpot CMS for the marketing tools.
Essential CMS Features
Because content management systems cover such a wide variety of content types, features vary widely. However, there are some basic features that cross specialties to make content management easier.
- Powerful Intuitive Dashboard. The control center for managing the CMS. It should be simple to navigate.
- Themes and Customization. Themes and the ability to adjust the look and layout of those themes help make your website fit your branding.
- Asset Management. A storage area, optimization tools and access controls help organize and make the best use of graphics, videos and photos.
- Built-In Editor. Even if you prefer writing outside of a CMS, you need a way to format and arrange your text and other content to work within layouts.
- Content Staging. The ability to create pages, posts and products without immediately publishing them or overwriting existing content. This allows you to work on new designs or special pages for holidays without affecting your live content.
- Scheduling. Whether you are blogging, adding e-commerce products or just changing out seasonal imagery, being able to schedule when content is published is a core need for all content management systems.
- Backup Capability. Automatic backups are preferable, but some form of backup capacity, or backup plugin should be available in a CMS to protect your content for disaster recovery and protection against cybercrime such as ransomware.
- Migration. Migration means moving your website and/or content from one platform or host to another. While you often lose the design features of how a website looks in migrations, you should at least be able to migrate your actual content in some form.
Some outstanding CMS for features in their specialties include BigCommerce, HubSpot and WordPress.org once you factor in third-party tools.
Value
CMS price ranges start at $0 and grow upwards to enterprise levels, with many averaging about the cost of a fast-food lunch each month. That said, you will need to spend a little bit each year to keep a reasonable website online, including paying for a domain name and hosting, so be sure to include that in your budget. Also, remember that using the free first-year domain name from a host might not be as cost-effective as using a third-party domain registrar due to inflated renewal costs.
For most SMBs, value is all too often about trying to punch above your weight on a shoestring budget. However, your website is valuable and should be invested in. I’ve seen far too many new businesses fail after spending money they couldn’t afford to make a physical location look great and then put zero effort into their online presence so no one even knew they were there.
Choose a CMS based on a combination of features and pricing, not just what’s cheap. The time savings alone of a more fully featured CMS often make it a more affordable solution when you realize how much it costs you to take time away from running your business to struggle with a too-cheap piece of tech.
When looking for a CMS that brings value to the table, BigCommerce and HubSpot are standouts. WordPress.org also packs a lot of value, but the extra hosting costs plus reliance on third-party tools can mean unexpected investments that lower value over time.
Ease of Use
I look at products through the lens of SMBs, and a whopping 49% of SMBs are one-person shows. That means ease of use is a limiting factor. Some of the big names out there offer amazing products, such as Drupal and Adobe Commerce (formerly Magento), but they generally just aren’t feasible for a single person to manage without a tech team.
Of course, if your business is tech-heavy, such as design and development, then your threshold for tech requirements skews higher.
For low-tech requirement ease of use, Ghost and WordPress.com top the list. If you are more technically experienced, Concrete CMS and Joomla are great options.
Security
Cybersecurity needs will never decrease. Cybercrime continues to climb, and SMBs are becoming more frequent targets for everything from DDoS attacks to business email compromises to ransomware. Picking a CMS with built-in security features makes your life a bit easier. While your web host should include server-side security, you still need site-side security tools.
For more complete security, look for features such as global password resets, password strength settings, automated logouts, content approval routines, email verification pair and security reporting such as login history and audit trails.
Concrete CMS is a standout in CMS security, with many security features and certifications such as HIPAA compliance.
Content Management
That’s what it’s all about, right? Content creation, editing, formatting, scheduling, publishing and ongoing management of that content is the core functionality of a CMS. There are big differences in the depth of these tools, such as multilingual content support and whether you can easily publish content to different platforms in custom formats.
The goal isn’t to have all the toys, though; it’s to pick the content management tools that match your needs. For example, if you are the only person working on content, collaboration tools to manage a team’s access won’t be of much use to you, but the ability to publish to social media and your website from one dashboard would be a big help.
HubSpot’s focus on marketing creates a great connected ecosystem with strong content management tools across platforms.
Integration
Don’t let the sales literature fool you; no CMS is an island. In fact, if you look at the tech stacks for bigger companies, you’ll see familiar names like WordPress.org and Blogger, but you’ll rarely see them alone. As companies grow, they often add on other software to handle specific needs. For example, Starbucks is powered by Drupal and WordPress.org but also uses Salesforce and SharePoint.
For SMBs, that point when you have to add extra software platforms can be delayed by choosing a CMS with plenty of integrations for tasks such as analytics, SEO, team access and controls, security features and third-party tool integrations.
For example, WordPress.org offers plugins to integrate thousands of third-party tools, and HubSpot includes some CRM tools from other modules as part of the Content Hub packages.
Analytics
Guessing about your content performance is the same as asking a Magic 8 Ball about your business’s future. While reports and analytics never tell you the full story, the more information you can gather, the clearer the picture is.
Traffic levels for your whole site and individual posts, bounce rates, viewer location, viewer device type and even eye maps to show where people look on a website page help you measure what content resonates with your audience and where it falls short.
HubSpot excels in reports with custom report generation throughout the sales funnel, and Shopify offers strong e-commerce reports, even tracking fraudulent order concerns.
Which CMS Is Best for Your Business?
Choosing the best CMS for your business starts with knowing what you want to accomplish with your content and what types of content you need to manage. For example, e-commerce content management has very different needs than blogging content management. Likewise, content teams have different needs than single-person content management.
CMS use case examples:
- E-commerce with multiple product lines. If you are using multiple storefronts to better target diverse audiences, BigCommerce makes it much more affordable with the ability to add extra storefronts to a single plan at discounted rates.
- Focusing on marking efforts to support an existing website. HubSpot is hard to beat when it comes to the marketing side of CMS, and the ability to add extra modules as needed lets your tools grow as your needs and budget grow.
- Creator building a monetized blog. Ghost’s robust membership tools and sleek interface let you focus on creating content instead of fighting with plugins to get the functionality you need.
- Just getting started online and you aren’t sure what you need. Look at WordPress.org due to its vast third-party tool library and relatively low technical knowledge needs. You might also consider starting with WordPress.com and then migrating to a better host as you become more familiar with the WordPress.org software later on.
- Web design agency. WordPress.org gets all the glory, but Joomla or Concrete CMS offer more flexibility and control over time.
- Medical office. If you work with sensitive information, Concrete CMS is the hands-down best-qualified CMS for security right out of the box.
Frequently Asked Questions (FAQs)
What is a CMS?
A CMS (content management system) is a piece of software designed to help you work with online content. Generally, it includes a page builder of some sort, the ability to use design templates, an asset storage system, a content editor, scheduling features and user controls. CMS platforms can be a generalist or specialize in specific types of content such as blogging or e-commerce.
What content does a CMS manage?
CMS platforms work with many kinds of content and some platforms specialize in specific types. Common content types include text, website pages, media assets such as photo and video, contact lists, e-commerce product listings, newsletters, blogs and database information such as patient data.
How can I see what CMS another website is using?
There are a few free services where you can usually find out what CMS another website is using, such as What CMS and BuiltWith, that help you see what’s powering your competitors. However, bear in mind that when you are looking behind the curtain of enterprise-level companies, you’ll likely see a large tech stack that might involve three or four different CMS platforms powering different aspects of the website.