After Brat summer, Charli XCX finally has the clout to and the big spon account. Read on for her stunning victory.
June: They’re never going to do it
June 2, 2024: Charli XCX did GQ’s “10 Essentials†series, and the angels were gagged. But more importantly, gooped with Laneige Lip Sleeping Mask. “Every single content piece I’ve ever done where they’re like ‘What’s in your bag? What’s an essential item? What would you grab when you’re running out of the house?’ It’s this,†she said. “They have yet to send me any free product.†Wow, Laneige. Wow. Is this how you treat your most loyal soldier, who uses a sleep mask like lip balm because her jet-setting, club-hopping, It Girl lifestyle is so dehydrating? She even put herself forward as a potential spokesmodel. “They’re never gonna book me!†she lamented. “They booked Sydney Sweeney, and that’s it.â€
August: They did it
August 14, 2024: Charli said it would never happen, but it did. After making Obama’s summer playist and somehow becoming pivotal to the 2024 US election, Laneige apparently decided it was time to throw Charli XCX some ad money. Charli made a sponsored TikTok, with all the ad disclosure the FTC demands.
@charlixcx they finally did!! thank uuuu @laneige_us #laneige_partner AD
♬ original sound - laneige_anz