Super Bowl Monday might be the only day of the year when the most common question posed at watercoolers around the country is “What was your favorite ad?” Super Bowl LIX has come and gone (congrats, Birds), but the celebrity-filled commercials we watched will live on forever. This year, a commercial was the reason Billy Crystal joined Instagram! Talk about power … Below, all of the 2025 Super Bowl ads, from inspirational girl-power narratives to celebrity cameo-filled gut-busters to the AI overlords’ unsettlingly beautiful storytelling.
Girls dominate
Nike’s Super Bowl slot featured a slew of female athletes who have popped in the past few years: Sha’Carri Richardson, Caitlin Clark, Jordan Chiles, and Sabrina Ionescu were all featured in the black-and-white spot.
Earnestness at capacity
Dove went unshockingly earnest with its ad, featuring a 3-year-old girl running while carefree, before mentioning how much this girl will hate her body in a few years. That’s the Dove we know.
Our overlords have a message
What’s black-and-white and computerized all over? This ChatGPT ad, not necessarily unthreatening to the human race, was rather chic.
Sorry, is that a Banshees of Inisherin reference?
Other brands can waste their time referencing some of the most iconic movies of all time like When Harry Met Sally because Squarespace is more interested in a movie that came out two years ago and scored a couple Oscar nominations. Its ad starred Barry Keoghan and referenced Martin McDonagh’s The Banshees of Inisherin, for some reason. Hey, great movie.
Grumps can’t grump
In Ritz’s Super Bowl spot, noted grumps Aubrey Plaza and Michael Shannon contend with Bad Bunny’s positivity. And where is Oscar the Grouch in all this?
Say that
Homes.com went meta (not Meta) with its commercial, featuring Dan Levy, Morgan Freeman, and Heidi Gardner. Turns out? They can say Homes dot com is the best if they make it a website. Creativity at work!
Email Bill Murray
In a spot for Yahoo, Bill Murray gave out his email address. Allegedly. If you email him, you’ll get a long, automated response. “Sure you’re thinking, what’s this Murray doing in the middle of the game? Is he broke now? The usual gambling problems? Ugly divorce? Understandable reaction but this is not purely a big money sell out. There’s also a dog in my mirror! A real dog where my face should be and always has been.” He also asks people to reply with their hypothesis as to why Murray sees a dog when he looks in the mirror. Who will be brave enough to include what happened on Being Mortal in their theory?
Harrison Ford gets folksy for Jeep
The man’s name is Ford, but he’s shilling for Jeep? Make it make sense. Harrison Ford said some real folksy nonsense for a Jeep commercial, reveling in levels of Americana not seen since 1923.
Jay and Silent Bob are dealing again
But this time it’s just coffee. Dunkin’ released the full 6-minute DunKings 2 movie, starring way too many people. You’ve got both Afflecks, the aforementioned Jay and his hetero life mate Silent Bob, Matt Damon, Jeremy Strong, Donnie Wahlberg, Bill Belichick, and more. Like way, way more.
In my Cetapheellings
The best way to heal heartbreak is self-care and for Lil Wayne, who was heartbroken that he wasn’t asked to perform at the Super Bowl halftime show. But he still found a way to perform the event in the form of a commercial with Cetaphil. Hey, at least Wayne got paid for this one.
Kieran Culkin briefly detouring from Oscar campaigning to voice a whale
Baby Beluga in the deep blue sea, learns all about different credit card fees. Kieran Culkin joins his Succession brother in Super Bowl commercial land, voicing a beluga whale for NerdWallet. According to The Today Show, it’s the personal finance company’s first Super Bowl commercial ever.
Adam Brody’s hosting a potato chip party
The Pringles man isn’t the only mustashed guest at Nobody Wants This Adam Brody’s party— Nick Offerman and James Harden are both rumored to be in the full commercial spot when it airs on Sunday.
H-O-T-T-O-G-O? More like Hot-n-Ready!
Eugene Levy is channeling his inner Chappell Roan as he’s hot to go with Little Caesars in teasers for the upcoming Super Bowl commerical.
Man! I feel like a mate!
A coffee mate that is. Shania Twain is teasing a song about cold foam coffee called “Give Me Cold Foam” and it will be stuck in your head well past Sunday.
Does she Mountain Dew it for ya?
Time to Baja Blast some Becky G tunes while we wait to find out who her special cameo is for her Mountain Dew commercial spot. Maybe Seal to go along with her seals?
Jeremy Strong goes Method
Likely mode for him to go. Jeremy Strong is joining the Masshole brigade DunKings in a new spot for Dunkin’ coffee. Hey, Pacino did it. Like Strong’s Succession co-stars, Ben Affleck thinks the Method is bullshit. “I never did no research on nothin’,” he says in the commercial. “Look where I’m at.” Strong gets into his character, which is apparently coffee grounds? Or the beans from beantown? It’s somewhat unclear. But let this be a lesson to you: Jeremy Strong isn’t the stuffy serious oldest boy you all think he is. He’ll be silly! For the right price.
Billy Crystal joined Instagram for this
Meg Ryan and Billy Crystal star in a Hellmann’s commercial released January 29. They also shared a post on Instagram, marking the latter’s debut on the app. I’ll have what she’s having.
Receipts! Proof! Timelines!
Issa Rae is carrying a full box of receipts to her CPA in the TurboTax commercial teaser, released January 30. Maybe she can tell a classic accountant joke to him.
I Think You Should Eat
Totino’s teased its Super Bowl ad on January 21, and it featured Tim Robinson, Sam Richardson, and an alien. Now where’s Kristen Stewart …?
Muppets most traveled
Booking.com’s Super Bowl ad, released January 31, features Kermit and Miss Piggy — do we think she was a diva on set? Or was she sated by the glamorous locale?
Idiot sandwich
Gordon Ramsay and Pete Davidson star in HexClad’s Super Bowl ad, released January 31. That’s a good pan, innit?
David Beckham wears clothes
Given David Beckham’s recent BOSS campaign, you’ll be forgiven for being a bit disappointed that he’s entirely shirt-on in the teaser for his Stella Artois commercial, released January 23.
The Avengers of Mascots
Instacart is bringing together nearly every mascot from the Energizer Bunny to the Kool-Aid Man to form some kind of advertising Avengers. But who would be their Thanos?
Parli Italiano?
GoDaddy’s teaser, which came out a full month ahead of the game, features a race car and an Italian. Go, speed racer!
“Papa, please let me deliver beer”
The Budweiser commercial sticks to what this brand knows: horses. Released January 27, the ad follows a young Clydesdale who wants to deliver beer with his fam.
Two Chrises don’t make a right
Two Chrises are linking up in this Ray-Ban x Meta ad teaser, released January 28. The Hemsworth and Pratt variants are contemplating what’s real and what’s fake. Ask Pine!
Martha is brat
Martha Stewart loves an unlikely pairing (hey, Snoop Dogg!), and Uber Eats chose to put her next to Charli XCX. The two throw shade at each other in the teaser, worthy of “We listen and we don’t judge” viral content. Someone play Stewart “365.”
A bar Nerd
Nerds’ wordless Super Bowl ad teaser stars Shaboozey and his hit. Everybody at the bar getting … nerdy? That’s basically already a Weird Al song.
Doja Cats not allowed
In Taco Bell’s teaser, released January 23, Doja Cat attempts to photobomb her way into the ad since they’re barring celebrities. Our favorite moment is the Taco Bell employee calling her “Ms. Cat.”
Someone make this movie
The premise of the Michelob Ultra commercial, released January 28, is that Catherine O’Hara and Willem Dafoe are pickleball hustlers. That’s genius and someone should make it into a full movie. Christopher Guest? You’re on.
Shane Gillis in his natural habitat
Shane Gillis gets to hang out in a driveway and drink beer with Post Malone in the Bud Light teaser, released January 27. Well, almost drink beer.
How many times can you say soda?
Hint: It’s a lot.