(Photo: Marvin Orellana)

How would you explain your work?
My work is about finding the right creative people for the right projects. It’s less about representing one artist; it’s about pairing artists and creatives with brands for specific projects.

The art world can seem so daunting. How do you develop an eye or start a collection?
See, see, see. Go see everything you can. Whether it’s museums or gallery shows, public art like Jeff Koons’s Split-Rocker, in the Rockefeller Center, or a fashion exhibition like the Jean Paul Gaultier show. Be open to the idea of what art is�and what resonates with you.

What are your favorite galleries?
Venus Over Manhattan and Brendan Dugan’s Karma. There are some phenomenal galleries doing great work with emerging artists, like 47 Canal, Gavin Brown’s Enterprise, and Galerie Perrotin.

What about art fairs?
My favorite is the Frieze Art Fair, because the aisles are so wide and there’s good light. It feels more digestible; you are able to take in the work. Frieze is also great because it has gallerists from all over the world in one centralized space�you can see a variety and quality of work that you wouldn’t have the opportunity to see otherwise.

What if I can’t afford �real art�?
There are many ways to participate in art at every level. From the traditional model, like buying a Rob Pruitt painting from his gallery, to the nontraditional: buying Rob Pruitt for Jimmy Choo shoes, hanging Pruitt’s gallery invitation, or following his Instagram feed. I’ve covered my foyer with a collection of invitations and layered photographs and smaller artworks on top. I love this idea of layering different mediums as well as the high and the low.

What’s the future of collecting?
We’re in an era when people do not own things in the same way they once did. We’re renting movies, reading newspapers online, streaming music. I don’t profess to know what collecting will become, but it will be interesting to see. Maybe someday we will �own� art in a different way.