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A .nyc top-level domain name, which the city has applied for, could be a cash cow: It would share revenues with the Virginia-based company that would operate the domain. The Times:
>Sources
City RoomAs Gilt Groupe’s CEO explained to the paper, “Would I buy kevinryan.nyc? Yes. Would every business do it? Yes.” (Kevin Ryan either has a big ego or a tiny antecedent problem.)