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Shoppers walk directly into a sandwich-cupcake-ice-cream bar (which loses points with parents trying to steer their sweets-obsessed kids away from sugar). Kids can push shrunken shopping carts up the single aisle to browse the attractively organized refrigerated shelves. There are about 35 prepared meals, organized by age group and portion size, and dozens of à la carte items. The grocery section has organic cereals, pasta, and canned goods, and there's a small selection of tabletop items, food toys (Food Pyramid Bingo!), and books (How Are You Peeling?). A giant window into the "Kidchen" lets kids admire chef Joe Brancaccio's food-juggling skills. There's no waiter service, but parents can use the microwave if kids want to eat in the store. — Susan Avery

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