King Kog

Profile

Cycling enthusiasts can trick out their track bikes with new parts and gear or have a new ride built from scratch at this Brooklyn shop. An array of wheels and multihued frames hang from high hooks on the wood-paneled walls, and accessories like grips, toe clips, and brackets are housed in glass display cases below. The offerings cater to serious cyclists, including hard-to-find wares like custom wheel builds, blindingly white Aerospoke wheels, and vintage frames. Ready-to-ride track bikes run from $500 to $700. Though there's a flashy BMX style to some of the designs, the shop specializes in quality parts for messenger and fixed-gear bikes ("fixies"). The spot doubles as a hangout for hipster bike buffs, many of whom model the store’s selection of biking apparel: fingerless gloves, sweat-ready cycling shirts, comfortable hoodies, Freight messenger bags, and black bike caps that read, of course, "BROOKLYN." — Mike Vilensky