NYC Velo

Profile

From a commuter’s Fox mountain bike to a road warrior’s Scott racer, NYC Velo’s inventory of city-worthy bikes is designed to confer a measure of respectability to any cyclist. The laid-back staff can help recommend bikes based on planned usage and can guide customers through the range of extra gear�such as the pocket-size CO2 containers for on-the-go tire refills, or Gore-Tex windbreakers for less-than-favorable conditions. At the back of the narrow rack-and-shelf space is a repair shop and �lounge� where riders can gnaw a free bagel, sip some free-trade coffee, and share riding tips while they wait. Velo also sponsors a range of bike-advocacy programs: local transportation-reform nonprofits, national fund-raising rides, and free monthly repair classes to encourage customers to make cycling part of their routine. To set an example, all the staffers bike to work every day�a fact that also makes them a great source for route and maintenance advice. — Alex Littlefield