The Paley Center for Media Gift Shop

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The Paley Center for Media Gift Shop faces a dilemma: How do you sell TV-related merchandise without the type of space that even your average Best Buy dedicates to its TV section? The answer is you curate it like you would the museum itself. Therefore, this one-room nook off the museum's lobby carries museum-specific merch: collectible posters and postcards relating to past museum events mingle with books on the history of television. The real draw, however, are DVDs of the museum's praised lectures and interviews, featuring cast members and creators of hit shows like Lost, Boston Legal, and Desperate Housewives. — Bree Sposato