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The BCBG fashion empire started with its version of the baby doll dress in 1989. Today the BCBG line (named for the French phrase bon chic, bon genre -- Parisian slang meaning good style, good attitude) combines European sophistication and American spirit. The collection boasts nearly 4,000 new styles per year, and is available in more than 148 stores worldwide. Azria continues to expand his horizons, having recently launched bridalwear, denim, fragrance, beauty and BCBGirl footwear collections. |
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