Founded in Italy in 1978,
Diesel has attracted a following of fashion-forward fans who
love the label's edgy, wearable designs. The company is famed
for its jeans (well-worn, dirty, and industrial for the most
part), with DieselStylelab functioning as the offshoot for the
more luxurious, experimental - and, of course, expensive --
creations. The quasi-military fabrics, like leather, denim,
and canvas, are often offset by eye-catching details like ruffled
trims, extraneous zippers, and jagged seams -- perfect for the
urban, club-happy crowd that snatches them up.
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