Born and raised in Korea, Park Ji-Won (better known by her label, Jiwon Park) first experienced New York as a fashion student at Parsons in the early nineties. Ji-Won's philosophy is to take classic romanticism and combine it with a modern aesthetic. Her collection emphasizes flirty, feminine clothes. She debuted at the Fashion Coterie trade fair in New York, and major retailers quickly picked up her designs. The languid, romantic feel of her dresses and blouses have made her a favorite among the Sex and the City set. A flagship boutique in New York is slated to open in Fall 2003.
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