"I believe in design that has integrity, design that lasts. Whatever it is, it
must be part of the lifestyle and become more personal with
time." With these words, Ralph Lauren, born Ralph Lifshitz in
New York in 1939, defines the philosophy on which he built a
brand that has continually represented the best in American
design. He founded Polo for men in 1968 and the Ralph Lauren
women's collections in 1971. His casual ready-to-wear collection
is distinguished by classic designs and a rich mixture of fabrics,
texture, and color and has won him eight Coty Awards.
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