Sean "P. Diddy" Combs started his career as an intern at Uptown records in 1991,
and thus began one of the most successful ascents in the history
of the entertainment industry. Having conquered the music world,
Combs started a signature collection of sportswear under the
name Sean John in 1998. He created the line to fill a void in
the market for well-made, fashion-forward clothing that also
reflected an urban sensibility and style. "I always had the
idea that I would start my own apparel line, but I wanted to
make sure the timing was right and that I had the time to devote
to it," Combs says. The denim-based collection -- consisting
of shirts, knitwear, bottoms, outerwear, t-shirts, hats, and
jeans - is inspired by Combs's own personal style.
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