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Cindy Crawford, retired? Tell that to the sweater on this page.

With the traditional vernacular of men’s clothes�understatement, attention to detail�Kris Van Assche is trying to make the fashion world forget about Hedi what’s-his-name.

As style icons, the Olsen twins are weird enough to cast a spell over the hautest of fashionista circles, yet they’ve mostly sold their clothes at Wal-Mart. With a new line�the Row�they’re trying to bring their uncanny inspirations to the top of the market.

Le: "I’m very ungroomed. Very lazy."

"I don’t like new clothes�I think they have no soul."

"Being bald is a big part of my life, and if I cover it up, it starts to feel like everything is fake."

Phillip Lim just won a CFDA award for making pretty clothes at reasonable prices. By fashion standards, that’s a revolution.

"I stood next to Oprah at the Tony Awards. It was the highlight of my life."

Isabella Blow, discoverer of Alexander McQueen and Philip Treacy, wearer of the extravagant, darling of the beau monde, loved fashion more than life. But by the end, even fashion couldn’t save her.

Here, a lexicon of the Strand look, from the owner to the guy on the loading dock, on a typical Thursday morning.