This sex-toy shop is much more unassuming than the West Village location.
B.B.: People confuse it for a restaurant. Then they get to the massage area and the Stronic pulsator display—it makes a thrusting motion—and they’re like a deer in headlights. These middle-age friends did that—then both came back to the store separately.
Why the Upper East Side?
C.F.: It has the city’s highest percentage of single women in their thirties, and it’s where most of our online orders come from. People are just quieter about sex here.
Who’s the typical customer?
B.B.: People at all different points on their sexual journey—from bachelorette parties who want to hit the penis piñata to people buying the MyStim electrical stimulator.
C.F.: A seventysomething lady just came in for her first pair of crotchless panties.