Fusing motorsport engineering and luxury sportswear, Perfect Moment has announced today a multi-year partnership with BWT Alpine Formula One Team with a first look into the exclusive capsule skiwear collection that celebrates the brands’ shared French alpine heritage while pushing the boundaries of high performance apparel.

The limited-edition collection — set to launch later in 2025 and the first of multiple drops planned under the brands’ partnership — comes at a time when F1 racing events and teams are gaining increasing popularity following the success of Netflix’s documentary series, Formula 1: Driving to Survive. Featuring a range of skiwear, base layers, lifestyle pieces as well as accessories, the 20-piece range brings together Alpine F1’s racing technology and Perfect Moment’s signature ski aesthetic to create a range designed for both extreme conditions and fashion-forward viabilities.

“This collaboration is an exciting milestone for Perfect Moment, blending the energy of BWT Alpine Formula One Team with our signature style and technical excellence,” says Jane Gottschalk, Perfect Moment’s co-founder and creative director. “The French heritage of BWT Alpine Formula One Team and Perfect Moment is a natural fit. For me, it just made sense.”

The partnership, derived from both brands’ common roots in the French Alps and mutual pursuits of performance excellence, came about organically. Gottschalk says Perfect Moment, originally founded by world-leading Freeride champions, and Alpine F1 share “a relentless pursuit of excellence” in their respective domains.

“This partnership felt completely natural from the outset,” says Gottschalk, before noting that both racing suits and ski suits are engineered for extreme performance, designed to withstand high speeds and intense conditions while ensuring comfort and protection. “It’s this shared commitment to technical excellence that makes our collaboration so seamless.”

A slight departure from Perfect Moment’s usual silhouettes marrying elegance with performance confidence, the first peek into the capsule collection shows standout pieces with a notably sportier aesthetic featuring Alpine’s bold racing colors and elements of the F1 team’s aerodynamic engineering and cutting-edge technology, all completed with advanced fabrics that ensure the skiwear meets rigorous performance standards.

Known for its elevated, polished skiwear styles on and off the slopes, the brand’s collaboration with Alpine F1 reinforces its position as the leading name in performance as well as luxury and style.

“Formula One is the pinnacle of high-performance engineering, and collaborating with a team that operates at such an elite level reinforces our commitment to innovation,” says Gottschalk.

The high-impact campaign showcases the versatility of the collection, and the products under the new range will be available exclusively online at perfectmoment.com, complemented by special pop-up experiences at selected race events later this year. The pop-ups, specifically designed for the collaborated collection, are aimed to offer a different and immersive consumer experience compared to traditional retail spaces. “We want people to step into the Perfect Moment x Alpine world,” Gottschalk shares. “Fans will have the chance to see, feel, and interact with the collection in an environment that blends the energy of the racetrack with the spirit of mountain life.”

It’s clear Gottschalk has her eyes set on growth. Since the company’s listing on NYSE, the brand has orchestrated a series of well-positioned and publicised events and appointments, with the latest news being the AW25 wholesale bookings exceeding USD$12.7m — a 30% increase on 2024’s total annual wholesale bookings (wholesale accounts for approx. 50% of the brand’s revenue), and a number of new senior management hires. In addition, Perfect Moment is set to expand further from luxury performance wear and skiwear to broader luxury outerwear, extending the brand’s presence beyond the traditional fall/winter season.

The collaboration with Alpine F1 leads a growing trend of luxury sportswear brands forming partnerships outside their traditional domains. Gottschalk sees this as responding to evolving customer expectations: “Customers today expect more from their clothing — it needs to perform seamlessly across multiple environments while making a statement. A collaboration like this demonstrates that high-performance apparel can also be high-fashion.”

The collection promises exciting, limited-edition styles for fans of both brands, with pop-ups planned at two major race events and in London, offering customers the opportunity to experience what Gottschalk calls “the perfect fusion of two brands that thrive in extreme environments — whether on the track of in the mountains.”