6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping
To help retailers better harness the power and potential of consumers’ first-party data, leading customer engagement platform Braze worked with Wakefield Research to create the 2025 Retail Customer Engagement Review.
6 Research Findings That Prove 1st-Party Data Is Reshaping Personalized Shopping
To help retailers better harness the power and potential of consumers’ first-party data, leading customer engagement platform Braze worked with Wakefield Research to create the 2025 Retail Customer Engagement Review.
Brand Contributor
Mobile Transformation Hinges On Flexible Technology Ecosystem
In her annual trend report, analyst Mary Meeker cited last year’s milestone of people around the world spending more hours on digital devices than watching television, noting that the dramatic shift in consumer behavior poses challenges along with opportunities.
Brand Contributor
Make Security A Mindset
Stay ahead of the curve by keeping security and privacy in mind every day, instituting strong processes, staying alert to the changing security landscape, and choosing partners with the same mindset.
ByJon Hyman,
Brand Contributor
Making The Most Of Next-Generation Email
To foster continuous improvement, augment your existing creative team with dedicated engineering, and data science or business intelligence resources to roll out innovative ideas.
Brand Contributor
How “Human” Is Your Brand?
Human communication makes customers 1.6X more likely to make a purchase. Got your attention yet?
Brand Contributor
Get Your AI House In Order
Make Sure You’re Ready to Embrace Customer Engagement’s Data-Driven Future
ByKevin Wang,
Brand Contributor