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4 hours ago
Cory Booker Breaks Record With 25-Hour Speech Blasting Trump","scope":{"topStory":{"index":1,"title":"Cory Booker Breaks Record With 25-Hour Speech Blasting Trump","image":"https://specials-images.forbesimg.com/imageserve/67ec75bd534c6d2d7b2ac3f3/290x0.jpg?cropX1=0&cropX2=2100&cropY1=108&cropY2=1289","isHappeningNowArticle":true,"date":"4 hours ago","uri":"https://www.forbes.com/sites/mollybohannon/2025/04/02/cory-booker-breaks-record-with-25-hour-speech-blasting-trump-heres-why/"}},"id":"ccbc66jl7pg000"},{"textContent":"
7 hours ago
Wisconsin Supreme Court Election: Susan Crawford Beats Elon Musk-Backed Brad Schimel","scope":{"topStory":{"index":2,"title":"Wisconsin Supreme Court Election: Susan Crawford Beats Elon Musk-Backed Brad Schimel","image":"https://specials-images.forbesimg.com/imageserve/67eccf57dde841697e9dc2cb/290x0.jpg?cropX1=254&cropX2=952&cropY1=63&cropY2=456","isHappeningNowArticle":true,"date":"7 hours ago","uri":"https://www.forbes.com/sites/siladityaray/2025/04/02/wisconsin-supreme-court-election-susan-crawford-beats-elon-musk-backed-brad-schimel/"}},"id":"d70omm9qfclk00"},{"textContent":"
12 hours ago
Florida Special Elections: Republicans Win Gaetz And Waltz’s Seats","scope":{"topStory":{"index":3,"title":"Florida Special Elections: Republicans Win Gaetz And Waltz’s Seats","image":"https://specials-images.forbesimg.com/imageserve/67ec72b97e8fce0e90a2c37a/290x0.jpg?cropX1=0&cropX2=4134&cropY1=0&cropY2=2756","isHappeningNowArticle":true,"date":"12 hours ago","uri":"https://www.forbes.com/sites/antoniopequenoiv/2025/04/01/florida-special-elections-republican-turnout-higher-than-democrats-as-polls-close/"}},"id":"233pfkoji20200"},{"textContent":"
15 hours ago
Elon Musk’s PAC Gave $1 Million To College Republican Leader In Wisconsin Giveaway—Why That Might Not Be A Coincidence","scope":{"topStory":{"index":4,"title":"Elon Musk’s PAC Gave $1 Million To College Republican Leader In Wisconsin Giveaway—Why That Might Not Be A Coincidence","image":"https://specials-images.forbesimg.com/imageserve/67ec55bdef25b4af2f655d4b/290x0.jpg?cropX1=0&cropX2=673&cropY1=67&cropY2=446","isHappeningNowArticle":true,"date":"15 hours ago","uri":"https://www.forbes.com/sites/alisondurkee/2025/04/01/elon-musks-pac-gave-1-million-to-college-republican-leader-in-wisconsin-giveaway-why-that-might-not-be-a-coincidence/"}},"id":"42kkh64ogkl800"},{"textContent":"
16 hours ago
White House Doubles Down On Erroneous Deportation Of Maryland Dad","scope":{"topStory":{"index":5,"title":"White House Doubles Down On Erroneous Deportation Of Maryland Dad","image":"https://specials-images.forbesimg.com/imageserve/67ec4b2d715438df038934f0/0x0.jpg","isHappeningNowArticle":true,"date":"16 hours ago","uri":"https://www.forbes.com/sites/saradorn/2025/04/01/white-house-doubles-down-on-erroneous-deportation-of-maryland-dad/"}},"id":"8n39ne4kl9c000"},{"textContent":"
16 hours ago
Forbes Recession Tracker: Recession Odds Spike As Trump’s Tariff ‘Liberation Day’ Approaches","scope":{"topStory":{"index":6,"title":"Forbes Recession Tracker: Recession Odds Spike As Trump’s Tariff ‘Liberation Day’ Approaches","image":"https://specials-images.forbesimg.com/imageserve/67ea8b9eddb6c171bd36b99d/290x0.jpg?cropX1=222&cropX2=1048&cropY1=324&cropY2=788","isHappeningNowArticle":true,"date":"16 hours ago","uri":"https://www.forbes.com/sites/dereksaul/2025/04/01/forbes-recession-tracker-recession-odds-spike-as-trumps-tariff-liberation-day-approaches/"}},"id":"7ng9e6k8c1e000"},{"textContent":"
17 hours ago
Newsmax More Valuable Than Fox After Shares Surge 180%","scope":{"topStory":{"index":7,"title":"Newsmax More Valuable Than Fox After Shares Surge 180%","image":"https://specials-images.forbesimg.com/imageserve/67ec32fcc1b31f6a56040aa2/290x0.jpg?cropX1=0&cropX2=4017&cropY1=0&cropY2=2259","isHappeningNowArticle":true,"date":"17 hours ago","uri":"https://www.forbes.com/sites/tylerroush/2025/04/01/newsmax-shares-surge-150-after-volatile-ipo-as-market-cap-doubles/"}},"id":"7j4rkp0cd7hc00"},{"textContent":"
17 hours ago
Kennedy Fires Thousands Across Health Agencies: Food Regulation, HIV Prevention, Infectious Disease Offices All Affected","scope":{"topStory":{"index":8,"title":"Kennedy Fires Thousands Across Health Agencies: Food Regulation, HIV Prevention, Infectious Disease Offices All Affected","image":"https://specials-images.forbesimg.com/imageserve/62499fdeb85d6719dc85cb1a/290x0.jpg","isHappeningNowArticle":true,"date":"17 hours ago","uri":"https://www.forbes.com/sites/saradorn/2025/04/01/kennedy-fires-thousands-across-health-agencies-food-regulation-hiv-prevention-infectious-disease-offices-all-affected/"}},"id":"5mapa2o763ag0"},{"textContent":"
18 hours ago
Bill Gates’ Daughter Phoebe Launches Podcast Under Alex Cooper’s Unwell Network","scope":{"topStory":{"index":9,"title":"Bill Gates’ Daughter Phoebe Launches Podcast Under Alex Cooper’s Unwell Network","image":"https://specials-images.forbesimg.com/imageserve/67ec2ed8015f34e05a152858/290x0.jpg?cropX1=0&cropX2=3682&cropY1=103&cropY2=2176","isHappeningNowArticle":true,"date":"18 hours ago","uri":"https://www.forbes.com/sites/conormurray/2025/04/01/bill-gates-daughter-phoebe-launches-podcast-under-alex-coopers-unwell-network/"}},"id":"7r4jqn715pqo00"},{"textContent":"
18 hours ago
Americans Are Pulling Back On Travel Spending In 2025, New Data Shows","scope":{"topStory":{"index":10,"title":"Americans Are Pulling Back On Travel Spending In 2025, New Data Shows","image":"https://specials-images.forbesimg.com/imageserve/67ec010860b8c16390869ea0/290x0.jpg?cropX1=0&cropX2=4664&cropY1=0&cropY2=2626","isHappeningNowArticle":true,"date":"18 hours ago","uri":"https://www.forbes.com/sites/suzannerowankelleher/2025/04/01/americans-pulling-back-travel-spending-in-2025/"}},"id":"emdoamdm9e0g00"},{"textContent":"
19 hours ago
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20 hours ago
Tesla Could See Its Worst Quarterly Growth In Years As Deliveries Data Looms","scope":{"topStory":{"index":12,"title":"Tesla Could See Its Worst Quarterly Growth In Years As Deliveries Data Looms","image":"https://specials-images.forbesimg.com/imageserve/67ec1399ab9079224ba76b9d/290x0.jpg?cropX1=0&cropX2=2457&cropY1=27&cropY2=1410","isHappeningNowArticle":true,"date":"20 hours ago","uri":"https://www.forbes.com/sites/dereksaul/2025/04/01/tesla-could-see-it-worst-quarterly-growth-in-years-as-deliveries-data-looms/"}},"id":"8horplp74d680"},{"textContent":"
21 hours ago
Attorney General Bondi Calls For Death Penalty Against Luigi Mangione","scope":{"topStory":{"index":13,"title":"Attorney General Bondi Calls For Death Penalty Against Luigi Mangione","image":"https://specials-images.forbesimg.com/imageserve/67ec0742d8e8e647a9432054/290x0.jpg?cropX1=0&cropX2=2789&cropY1=0&cropY2=1567","isHappeningNowArticle":true,"date":"21 hours ago","uri":"https://www.forbes.com/sites/mollybohannon/2025/04/01/attorney-general-bondi-calls-for-death-penalty-against-luigi-mangione/"}},"id":"f6f622hpnj9k00"},{"textContent":"
22 hours ago
Nike To Settle Sexual Discrimination Lawsuit Hanging Over Its Head Since 2018","scope":{"topStory":{"index":14,"title":"Nike To Settle Sexual Discrimination Lawsuit Hanging Over Its Head Since 2018","image":"https://specials-images.forbesimg.com/imageserve/67ebe6ceee2b02b8e7cd69e7/290x0.jpg?cropX1=0&cropX2=2472&cropY1=127&cropY2=1518","isHappeningNowArticle":true,"date":"22 hours ago","uri":"https://www.forbes.com/sites/pamdanziger/2025/04/01/nike-to-settle-sexual-discrimination-lawsuit-hanging-over-its-head-since-2018/"}},"id":"3971i5o36m5c00"},{"textContent":"
23 hours ago
Trump Approval Rating Tracker: Americans Dissatisfied With Tariffs","scope":{"topStory":{"index":15,"title":"Trump Approval Rating Tracker: Americans Dissatisfied With Tariffs","image":"https://specials-images.forbesimg.com/imageserve/62499fdeb85d6719dc85cb1a/290x0.jpg","isHappeningNowArticle":true,"date":"23 hours ago","uri":"https://www.forbes.com/sites/saradorn/2025/04/01/trump-approval-rating-tracker-americans-dissatisfied-with-tariffs/"}},"id":"jp2kqhkgeidk0"},{"textContent":"
23 hours ago
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23 hours ago
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24 hours ago
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+1 day ago
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+1 day ago
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X Launches $16 Per Month Subscription Tier After Ad Revenue Declines

Following

Topline

X, formerly known as Twitter, launched two new tiers of Premium subscriptions—including Premium+, which eliminates ads in For You and Following—amid its declining ad revenue.

Key Facts

Premium+, which costs $16 a month or $168 a year, also boosts subscribers’ replies to the top of a post compared to replies from unverified users and Basic subscribers—another newly launched tier.

Subscribers to the top tier also get full access to X’s Creator Hub, which gives them a share of revenue generated from ads on their posts.

Basic subscriptions cost $3 a month and give subscribers some Premium features, like editing posts, but owner Elon Musk previously said the lower tier has no reduction in ads.

Musk is leaning on subscriptions as a way to generate revenue from X, which has lost several advertisers since Musk took over a year ago.

Musk has blamed the loss of ad revenue on “activist groups pressuring advertisers,” though the platform has also faced widespread criticism for loosening content guidelines and faced accusations of promoting misinformation.

Key Background

The platform also recently launched the “Not A Bot” program in New Zealand and the Philippines, charging new, unverified users $1 a year to use basic features such as posting and reposting on X. Musk said in a livestream last month that the platform was “moving toward having a small monthly payment for use of the X system.” Certain features such as blue verification check marks and the ability to edit posts were already part of the Premium subscription that costs $8 a month.

Forbes Valuation

We estimate Musk’s net worth to be $221.6 billion, making him the richest person in the world.

Further Reading

Musk Admits Twitter Purchase Wasn’t ‘Financially Smart’—And He Paid Twice What It's Worth (Forbes)

Elon Musk Says He Might Put X/Twitter Behind A Paywall (Forbes)

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