fs-article fs-premium fs-responsive-text current-article font-body color-body bg-base font-accent

<p>Forbes Research takes the pulse of the most important topics in business through original surveys, analysis and storytelling. Forbes Research is independent of Forbes editorial. Clients may sponsor Forbes Research content but do not influence it, nor do they underwrite or direct Forbes Research surveys or results.</p>

Forbes Research takes the pulse of the most important topics in business through original surveys, analysis and storytelling. Forbes Research is independent of Forbes editorial. Clients may sponsor Forbes Research content but do not influence it, nor do they underwrite or direct Forbes Research surveys or results.

Forbes Research

An overwhelming majority of U.S. small business owners recently polled by Forbes Research are optimistic their businesses will succeed. Possible outcomes of that rosy outlook&mdash;as well as what challenges may interfere with that expectation&mdash;are explained in the 2023 Small Business Survey.

no-headline

Resiliency And Ingenuity Revealed In New Forbes Small Business Research

Forbes Homepage

Trump Tracker

World's Billionaires

Forbes 400

America's Richest Self-Made Women

China's Richest

India's Richest

Indonesia's Richest

Korea's Richest

Thailand's Richest

Japan's Richest

Australia's Richest

Taiwan's Richest

Singapore's Richest

Philippines' Richest

Hong Kong's Richest

Malaysia's Richest

Money & Politics 

2024 Election

Billionaires

Big Data

Cloud

Cloud 100

Consumer Tech

Creator Economy

Cybersecurity

Digital Transformation

Enterprise Commerce

Enterprise Security and Protection

Enterprise Tech

Enterprise Growth Strategy

Future Of Work

Gaming

Healthcare

Innovation Rules

Retail Industry

SAP BrandVoice

Science

Social Media

Sustainability & Climate

Transportation

Venture Capital

Technology

VMware BrandVoice

TikTok BrandVoice

Innovation

Careers

CEO Network

CFO Network

CHRO Network

CIO Network

CMO Network

Diversity, Equity & Inclusion

Education

Forbes EQ

ForbesBLK

ForbesWomen

Leadership Strategy

Under 30

Working Remote

Over 50

Deloitte BrandVoice

Dell Technologies BrandVoice

Leadership

Banking & Insurance

ETFs & Mutual Funds

Fintech

Hedge Funds & Private Equity

Investing

Investor Hub

Markets

Personal Finance

Retirement

Taxes

Top Advisor | SHOOK

Wealth Management

Money

Home

Web3 Community

News

Crypto Prices

NFT Prices

Research

Learn

Crypto Basics

DeFi

Web3 Education

NFTs

Crypto Investments

Events

Crypto Portfolios

Forbes Digital Assets

Aerospace & Defense

Energy

Food & Drink

Hollywood & Entertainment

Manufacturing

Media

Policy

Retail

SportsMoney

Entertainment Digest

Business

Entrepreneurs

Franchises

Small Business Strategy

Small Business

Arts

Boats & Planes

Cars & Bikes

Dining

ForbesLife

Forbes Travel Guide

Spirits

Style & Beauty

Travel

Vices

Watches

Lifestyle

Commercial Real Estate

Forbes Global Properties

Residential Real Estate

Real Estate

Mattress & Sleep

Bed Frames

Mattresses

Mattress Toppers

Pillows

Sheets & Bedding

Sleep Products

Bathroom

Cleaning & Laundry

Decor

Furniture

Heating & Cooling

Hobbies

Home Office

Kitchen & Dining

Outdoor

Pets

Storage & Organization

Tools

Wine & Bar

Fashion

Accessories

Clothing

Eyewear

Footwear

Jewelry

Handbags & Purses

Lingerie & Sleepwear

Outdoor & Fitness Apparel

Outerwear

Kids & Baby Gear

Baby Gear

Kids Clothes & Accessories

Nursery

Pregnancy & Postpartum

Toys & Books

Gear

Apparel & Accessories

Bikes

Camping & Hiking

Climbing

Fishing & Hunting

Fitness

Golf

Running

Tennis & Racket Sports

Tools & Tech

Training & Recovery

Water Sports

Wellness

Winter Sports

Beauty & Grooming

Haircare

Makeup

Nailcare

Shaving

Skincare

Personal Products

Wellness & Self Care

Tech & Electronics

Audio

Cameras

Computers, Tablets & Accessories

Online Tools

Smart Home Devices

Smartphones, Smartwatches & Accessories

Streaming

Cruises

Hotels & Lodging

Luggage

Travel Products

Forbes Vetted