Self-tanning can be intimidating. Getting a believable fake tan is often a mixture of excellent prep and well-executed technique, which can be difficult if you’re just starting out, especially in trickier areas, like the face. Tan-Luxe Gradual Tanning Lotion, a foolproof formula that deepens over time, makes hitting the mark easier. Our beauty columnist, Rio Viera-Newton, is a longtime fan. “Whether you’re new to self-tanning or are just looking for the most natural-looking tan possible, this is perfect,” she says. In addition to a slow-developing formula, it contains skin-care ingredients like aloe vera and raspberry-seed oil, which soothes and moisturizes. Typically, a bottle of Tan-Luxe would cost you $34, but it’s currently 30 percent off at Amazon, bringing it to $24. Much cheaper (and safer) than a few days lying out on a beach.
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