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Back in 2019, around this time of the year, we approached 130 people whom we thought had particular, exacting, and exceptional taste about the gifts they were most excited to give someone else, setting a limit of $100. So much we do at the Strategist has an evergreen appeal, but that guide in particular has remained a document that we as editors and writers return to year after year for inspiration when we’re all feeling somewhat stumped. Of course, some of the recommendations have stood the test of time better than others, lots of stuff has sold out, so below we’ve culled from the megalist to present you with the best things from the most tasteful people that still make excellent not-too-expensive gifts, from Tina Brown’s hot chocolate to Scarr Pimentel’s turtleneck to Agnès B’s Champagne. Also, it should be noted: inflation. Some things have gone up in price, and are a little over $100, but we’re including them anyway, because c’est la vie!
Incidentally, here’s every single gift guide the Strategist has published this year.
Bevy Smith
Amy Sedaris
Actress, comedian, and the Strategist’s holiday gifting columnist
“I have given this to a 13-year-old boy, a 24-year-old girl, and a senior citizen. You can also get the bracelets in silver, and you can stack them as well (they come in 4mm and 5mm, too).”
Isaac Mizrahi
“Everyone should have one of these bags, if not more than one. It’s been a mainstay in my world for as long as I can remember.”
Emma Straub
Author and owner, Books Are Magic
“When my husband bought this diffuser at the Muji store at JFK, I openly mocked it, but now I really love it. Buy with nice smelly oils, and you are a dream friend!”
Erica Chidi Cohen
Co-founder and CEO, LOOM
“Smells like sandalwood and neroli and makes you automatically chill out after a long shower.”
Ladyfag
“No need for needles and freaking out your mom — this sterling-silver-plated piece pops in and out easily and is super-comfortable. Trust me, this gift will make you the coolest aunt or uncle this year.”
Ina Garten
Author and Barefoot Contessa
“From my favorite bakery in Paris. They jokingly call these shortbread cookies punitons — or little punishments. They arrive packed in a beautiful hand-painted tin that you can use long after the cookies are gone.”
Elizabeth Perkins
Actress
“You do not realize how much you love all your food toasted until you have this baby on your counter. Heats up quickly, and super-easy to wipe clean.”
Tonne Goodman
Stylist and former Vogue fashion director
Aminatou Sow
“At $80, this might sound steep, but hear me out. This pass covers entry for two people into any of the 2,000 federal recreation sites — including the 58 national parks. That’s access to more than 84 million acres, for TWELVE WHOLE MONTHS. (If you know someone who is in the military, they are able to receive a pass for free. If you are giving this as a gift to someone over 62, it is $80 for a lifetime pass. COME ON!)”
Inez van Lamsweerde and Vinoodh Matadin
“These two books motivate and inspire on every level. The first spells out how it’s possible to get to a society without poverty, and the second combines comparative religious studies with the principles of yoga, creating a spiritual eye-opener.”
Corky Pollan
“Suddenly, bowls have become everyone’s favorite dinnerware. Size matters, and Dana Brandwein’s handmade 7x2 Kashmir bowl is just the right size to accommodate multiple components. Plus, it’s dishwasher- and microwave-safe.”
Claire Mazur
Katie Sturino
Founder, Megababe
“Nobody wants to buy a portable phone charger, but most people would use it every day. I use the red one — I never shy away from color. It’s super-slim and actually gives more than two times the amount of charge your phone needs, so you don’t have to be constantly scoping for your next outlet.”
Heron Preston
“Affordable. Super-cute. Useful. It’s a convenient way to keep our city streets clean of dog business or other trash.”
Tina Brown
“A mug of L.A. Burdick’s cocoa always goes down well in my house, especially when teamed with a gift subscription to the British weekly The Spectator (it is still my favorite retro print read with Brexit commentary that reminds us it’s not just this side of the Atlantic that has lost the plot).”
Natasha Pickowicz
“I give all of my cooks a classic Moleskine notebook stamped with a monogram bearing their name (an extra $5 to $7) and allegiance to pastry. Always a hit.”
Caroline Maguire
Fashion Director, Shopbop
“The kit is perfect for friends, family, or daughters (like mine) who are into making their own jewelry.”
George Wayne
Writer
“Rafanelli orchestrated quite a few state dinners for the previous occupants of the White House. It’s total inspiration — the perfect way to get people thinking of ideas for their own unforgettable party.”
Sophie Buhai
“Blenko, a family-run glass company established in 1893, makes the perfectly designed water carafe for a desk. I love the lapis blue.”
Kate Young
“Cate and I hung out while she was recording this, and I feel really connected to it. I’ll be giving it to all my vinyl-collecting friends.”
Lesley Arfin
Writer, author, and producer
“Don’t even put anything in it — just stare at one until your brain gets skyrocketed into the fourth dimension. To me, $65 is a small price to blow someone’s mind.”
Scarr Pimentel
Chef-owner, Scarr’s Pizza
“My father-in-law gave me one for Christmas, and I started doing the same. They’re soft, cozy, and everyone looks good in them.”
Angie Mar
Chef-restaurateur
“Salvador Dalí was a true artist and showman. His book is extraordinary — it’s a beautiful work of art that I refer to time and time again.”
Lauren Santo Domingo
Founder, Moda Operandi
“This lingerie pouch preserves one’s dignity when TSA starts unpacking your bag in front of your fellow travelers. Aside from the appliqué monogram, the pouch can be personalized in different fabrics and finishes (from muslin to satin), and in many colors, making it even more ‘intimate.’”
Nell Diamond
Founder, Hill House Home
“Use it next to your sink to store jewelry, or keep it on your desk for paperclips and random change that you never have any use for. The ant adds an unexpected touch.”
Ben Gorham
Founder, Byredo
“One of the best construction games children can play with, and KAPLA blocks are made of natural products.”
Karin Bereson
Founder, No. 6
“A funny, slightly subversive children’s book to be enjoyed by parents as well.”
Marie Louise Scio
CEO, Pellicano Hotels
“Nothing beats the taste of quality.”
Rita Konig
“My mother-in-law, who is quite hard to buy presents for, grows cucumbers amongst many other things in her garden. I love the idea of any specialist trug or basket, and this is so appealing.”
Adam Selman
“Nothing says ‘I’d like to spend some QT with you this year’ like a light-up Frisbee. Trust me.”
Pierre Davis
Fashion designer, No Sesso
“Maison Margiela has a series of scents — to receive all of them at once would be perfect.”
Ana Kras
“The speaker is the size of a quail egg and gives such a nice sound. I always have it on me, and have already gifted many.”
Misa Hylton
Fashion stylist
“A water bottle is always convenient. Soji’s is energized by a natural rose-quartz crystal that helps rejuvenate your mind, body, and spirit.”
Fabiana Faria
Co-founder, Coming Soon
“This Venezuelan rum is delicious. For Venezuelans like me, it’s also a bit nostalgic as well.”
Marques Brownlee
Tech reviewer and YouTuber
“Simply the best mouse I’ve ever used — and I’ve used a lot of mice in the last ten years.”
Marisa Competello
Founder, Metaflora
“Brooks Brothers’ monogrammed pajamas are a classic for a man — and a woman (I own a pair).”
Missy Robbins
“Gustiamo has incredible Italian specialities. I love the Wholesome Grains & Legumes basket, but they are all great.”
Masami Hosono
Hairstylist and creative director, The Vacancy Project
“Super-fun — and it will make any old kitchen look cool and chic.”
Rafael de Cardenas
“Creative Growth is a nonprofit organization based in the Bay Area that serves great artists with disabilities. It also makes the best gifts, like this superb Charles Smith print of Batman.”
Amy Morris
“This is actually a traditional Spanish wine decanter, but I suggest filling it with a favorite olive oil for an eye-catching holder that can sit on the counter instead of being tucked in a cabinet.”
Jordan Roth
Broadway producer
“A most wonderful collection of children’s books hand-selected based on your family and your child’s interests. Perfect for the kids in your life, or those you love who have children.”
Mimi Thorisson
Food writer and author
Agnès B.
“Spending time with friends and family is my favorite part about the holiday season, and there’s no better way than with this bottle of Champagne.”
Mickey Boardman
Editorial director, Paper Magazine
“This hamburger dog toy is perfect for people without pooches who, like me, are obsessed with art that looks like food. It’s for display purposes only.”
Caroline Goldfarb
Television writer and @officialseanpenn
Buzz Bissinger
Writer
“The Beis Cosmetic Case has a zippered top and enough room for about a dozen skin-care items. The lining is water-resistant and very easy to clean, and it has compartments for brushes and smaller items such as tweezers. There is also a cleverly designed cosmetic mirror with a built-in stand.”
JiaJia Fei
Digital strategist
“Every holiday season, I gift a suite of Muji’s 0.38mm black gel pens — the only ones I can write with — to my team, so that everyone is on brand.”
Durga Chew-Bose
Writer
“You’d be surprised how many people — even among your friends — were once competitive figure skaters. And even for those who were not, a Hockney photomontage is thoughtful because it’s the sort of thing you ‘add to cart’ but never purchase for yourself.”
Matt Tyrnauer
Director
Harley Viera-Newton
“A dwarf Meyer-lemon tree is a great BFF for anyone who has the right amount of space in the sun (indoors or out). It’s incredibly helpful when you decide to make dinner last minute and don’t feel like running to the store.”
Tabitha Simmons
Fashion stylist and creative director, Tabitha Simmons
“The packaging is so beautiful and the soaps themselves add a nice touch to any home.”
Ty Williams
“The bathtub is where a lot of people (including me) get some of their better ideas. I love the smell of Bathing Culture’s earth-friendly soap and use it for virtually everything.”
Rita Sodi and Jody Williams
Chef-owners, Via Carota, Bar Pisellino
“We always buy these loaves as gifts — but they’re too good to part with, so we end up eating ourselves.”
“The silver-plated nutmeg grater we use at home — and to finish the tagliatelle with prosciutto and Parmigiano at Via Carota, as well as Bar Pisellino’s seasonal hot cider.”
Kathy Grayson
Owner, the Hole NYC, and mom to Bertie the Pom
“Shrigley is one of few artists who can make junk and not have it suck.”
Miles Greenberg
Artist and curator
“Nothing says, ‘I neither know you nor your interests very well, but am obligated to get you something’ quite like the ever-inoffensive Diptyque candle. That’s why you shouldn’t get anybody a Diptyque candle. A nice tea is pleasant, tasteful, useful, and thoughtful — without really meaning anything at all, which is sometimes just the ticket.”
Elizabeth Roberts
“A simpler version of that Tivoli radio already sitting on someone’s mantle, this Mason Jar Radio comes pre-tuned to the station of your choice — whether WNYC or any other local public station.”
Omar Sosa
Co-founder and creative director, Apartamento
“It’s hard for me to think of someone who wouldn’t like this book full of incredible spaces to dream of.”
Rachael Wang
“Rustic Roots stuffs its coolers with gorgeous, locally sourced organic produce that’s just begging to be transformed into a meal. You can gift a single basket, or a weekly subscription if it’s for someone who loves to cook.”
Sally Breer
“Because the person that gets this gift can’t help but laugh when they unwrap it. And also it’s the gift they didn’t know they actually needed. With a tiny Diptyque candle atop it, this adds major street cred and elegance to any bathroom.”
Sandy Liang
Meredith Melling
Co-founder, La Ligne
Waris Ahluwalia
Founder, House of Waris
“Charbonnel et Walker is one of Britain’s oldest chocolatiers. The chocolates are delicious and come in beautiful packaging. My favorites are the the Dark Chocolate Thin Mints and Dark Marc de Champagne Truffles. (Now you know what to get me.)”
Emily Oberg
Designer, Sporty & Rich
“Most of us don’t need more things. We’re especially low in vitamin D during the winter months, so this will benefit anyone on your list, no matter their gender, age, or taste.”
Ken Fulk
“One of the highlights of holidays past was when my grandmother would deliver her sky-high, homemade coconut cake to our house. I try to carry on this tradition by sending friends something as close to my grandmother’s original recipe as possible (that is, without having to make it myself).”
Sarah Flint
“A small luxury that can be enjoyed every day. Gift it with your favorite kind of tea (mine is English Breakfast) for an extra personal touch.”
Mary Ping
“The design book highlights everyday items that have really nailed it, are just right, and will withstand the test of time.”
Irene Neuwirth
“A dinner bell for wrangling your rowdy guests … or is that just at my house?”
Walter Isaacson
Author
“Not for the faint of tongue. With every use you are kicked into a new quantum orbit of alertness.”
Clémence Polès
Founder, Passersby
“It’s a synbiotic that is made from mushrooms, dissolvable, safe to eat and comes in recyclable and compostable packaging.”
Lauren Chan
Founder, Henning
Karen Mabon
Fashion designer, Karen Mabon
“You can never go wrong with adopting a penguin. It even comes with a cute cuddly toy.”
Daniel Power
Founder, powerHouse Books and powerHouse Arena
“It’s the best of nature-bathing without the maniacal bike demons and noisy hordes of nearby Prospect Park. Even if you only ever wanted to go once (say, for the pastoral Time Square cosplay exhibition that the modern-day Sakura Matsuri has become), the cost is well worth it for skipping the line.”
Laila Gohar
Founder, Gohar World
“Order it online and have it delivered anywhere in the country. Dessert with a side of nostalgia. It’s perfect.”
Jamie Mizrahi
Fashion stylist
“You can monogram initials or a nickname, and who doesn’t live in cozy pajamas over the holidays?”
Olivia Chantecaille
Creative director, Chantecaille
“For the people on my list who are impossible to shop for, I’m adopting a giraffe.”
Ian Bradley
“Mejuri has great pieces under $100 that are great quality and don’t turn your skin green. These are the perfect small hoops for all genders.”
Lauren Kelly
Director, Sean Kelly Gallery
“Inspired by the 30,000 B.C.E. fertility symbol, for the goddesses in your life.”
Rafael Viñoly
Architect [who passed away earlier this year]
“This much-lauded orchestra serves as a springboard for young musicians (the future of classical music), who perform side-by-side concertmasters and principals of critically acclaimed orchestras.”
Shantell Martin
“Use your voice to make samples and have fun making music anywhere. It looks a little complicated but it’s actually really simple.”
Garrett Leight
Founder, Garrett Leight California Optical
Lauren Rodriguez
“These are actually my favorite shoes across the board.”
Olivia Kim
VP of creative projects, Nordstrom
“Asp & Hand’s reusable straw is a unique, colorful, quirky (and environmentally friendly) gift.”
Katie Merchant
Adam Lippes
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.