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Even though Prime Day takes place in July, it’s never too early to get a jump-start on your holiday shopping. And of course, birthdays, anniversaries, and housewarmings are happening year-round. Plus, since the annual Amazon bonanza brings deals on everything from massagers to skin care to “boring” stuff you nonetheless need, Prime Day is a fine opportunity to gift yourself a little something as well.
Below, I’ve rounded up the best Prime Day deals I’ve found on giftable things for everyone in your life, like a nice candle for mom, or a cookware set for a new college grad. Everything is organized by price, and so far thare are some especially good deals on air fryers and sleep gear. If you’re looking for even more savings, bookmark our Prime Day hub to stay on top of all the best deals, from tech to toys to fashion to beauty, and sign up for our newsletter.
The Deals I Personally Think Are the Best
If you’re a Prime Day minimalist, here are the sales I think are most worth your attention. CosRX’s snail mucin essence, a best seller among Strategist readers, is suitable for all skin types and over 50 percent off at the moment. The Zojirushi bottle that’s long been one of our best travel mugs (it keeps drinks hot for an amazingly long time) is a great $25 buy. And for a bigger-ticket item, the Renpho foot massager, also our best overall for years now, is a constant best-seller—and nearly half off right now.
Under $25
For the friend trying to quit a paper towel habit
These machine-washable Swedish dishcloths can reused over and over to mop up spills and stains.
For the skincare newbie
CosRX’s snail-mucin essence is old hat to skincare obsessives but a great first step for those who are just beginning to venture beyond drugstore moisturizer.
For the grandma who gardens
While these ergonomic scissors are ostensibly meant for the kitchen, they’re also great for pruning tomatoes or snipping plant stems, says Strategist writer Emma Wartzman.
For the home cook who wants to learn a new cuisine
The recipes in Jubilee reminded former Strategist writer Latifah Miles of “being a young girl in my grandmother’s kitchen, watching her pour, stir, and mix with an innate confidence that she’s making food that will feel like home.”
For the K-beauty devotee
Peripera’s velvety lip tint is perfect for creating the popular “gradient lip” look.
For the dad who collects condiments
Fly by Jing’s Triple Threat set includes the signature Sichuan chile crisp, as well as a flavorful Chengdu Crunch mix and a savory Zhong sauce.
For the iced-tea fanatic
This delightful collaboration between Vacation and AriZona iced tea includes lip balms in three iconic flavors: Mucho Mango, Iced Tea with Lemon, and Green Tea with Ginseng and Honey.
For the bridesmaid gift bags
Chillhouse’s press-on nails are long-lasting, reusable, and easy to apply — and all its (very cute) designs are currently 25 percent off.
For the family who hosts game night
Suspend is a fun and family-friendly balancing game that will challenge players of all ages in different ways.
For the jet-setting sister
This universal travel adapter is the very first thing I pack whenever I’m traveling to an international locale.
For the couple who just had a baby
Equipped with six different sounds, this Homedics white-noise machine is great for babies because it’s portable and runs continuously all night.
For the cousin who couldn’t care less about the latest status water bottle
While the Stanley, Hydroflask, and Owala stans are duking it out, they’ll be happy with this no-frills insulated stainless steel mug that keeps liquids hot or cold for hours.
For the precocious elementary schooler
I still treasure — and regularly revisit — the Calvin and Hobbes boxed sets that my mom gifted me in fourth grade.
For the tween filming GRWM videos
This gentle aloe and rosewater-infused facial spray offers a fun pick-me-up without irritating young skin.
For the tween experimenting with contour
One of our favorite makeup-brush sets, these Real Techniques brushes are high quality and offer a lot of versatility while remaining budget friendly for beginners.
For the friend who’s new to plant ownership
ZZ plants are known to be low-maintenance — and will actually grow better if they aren’t watered very often.
For the friend who’s consistently flaky
She makes all your brunch dates but is always complaining about her eczema. First Aid Beauty’s ultranourishing cream soothes dryness and strengthens the skin barrier.
Under $50
For the friend showing you scalp treatments on TikTok
This scalp-detox oil from Act+Acre removes buildup from hair products and environmental pollution while stimulating the scalp to encourage healthy new growth.
For the eco-warrior brother
Blueland’s foaming hand soap is made out of all-natural ingredients and comes with two refillable glass bottles.
For the college student with a bare-bones kitchen
This petite Dash air fryer doesn’t take up too much counter space and can heat up frozen meals in a flash.
For the kid who loves to build stuff
Magna-Tiles are one of our favorite open-ended building toys — the simple magnetic shapes encourage kids to tap into their imagination and create all sorts of structures. This Arctic-themed set also includes some fun animal friends, including a whale and a penguin.
For the adult who loves to build stuff
Rolife’s intricate DIY model kits make for a relaxing-yet-stimulating challenge.
For the stylish toddler who loves to play outside
These adorable flower-shaped shades from Babiators will protect their young eyes and level-up even the most mud-splattered, Popsicle-stained fit. They also come with an extremely kid-friendly guarantee: If they’re lost or broken within one year of purchase, the brand will replace them for free.
For the brother-in-law with a strict gym regimen
This chocolate-flavored whey protein powder “mixes smoothly, actually tastes very good, and is never chalky,” says trainer Taj Felix.
For the uncle who keeps the thermostat at 50 degrees
People who run hot will appreciate this portable neck fan when it’s sweltering outside.
For the roommate with seasonal allergies
An air purifier will hopefully reduce the amount of sneezing and sniffling in the house.
For the doting cat owner
This curvy scratcher can be used for both lounging and claw-sharpening.
Under $100
For the girlfriend with a chaotic makeup drawer
Strategist junior writer Brenley Goertzen had the same problem until she bought this Etoile vanity case. “It’s not only protected my items but streamlined my daily routine,” Goertzen writes. “I’ve decreased my get-ready time by at least ten minutes.”
For the friend always hovering at 1 percent
An excellent gift for the friend who’s always going around asking if anyone has a charger.
For the sister learning how to do beachy waves
CHI’s easy-to-use curling iron draws hair into a heated inner chamber, protecting against accidental burns.
For the dad who watches Shark Tank religiously
Forget electric toothbrushes: Shark Tank alum Flaus has introduced an electric flosser. I’ve tested it, and it’s certainly more fun (and ergonomic) than a piece of string.
For the artistically-inclined middle-schooler
I still have my set of Prismacolor pencils from middle school — they’re smooth, pigmented, and a joy to use.
For the mom who’s a fussy sleeper
Our favorite bed pillow is suited for just about every type of sleeper, since you can adjust the amount of fill inside.
For the boyfriend who always orders sparkling over still
So he can stop blowing his budget on packs of Polar.
For the Gen Z-er romanticizing 2012 Tumblr
Fjallraven’s classic Kanken backpack is available in a rainbow of colorways, but trust me: Go with mustard yellow.
For the mother-in-law who loves little luxuries
The smooth slipperiness of a silk pillowcase helps hair by preventing tugging and fraying, leading to happier, healthier strands.
For the friend building their fragrance wardrobe
Malin + Goetz’s Cannabis perfume balances fresh floral and rich smoky notes for a scent that decidedly does not smell like a dorm room.
Under $200
For the nephew getting into beat-making
The musical possibilities are endless with this fun little palm-size synthesizer (it can even sample sounds on the go.)
For the sibling who wants to improve their sleep hygiene
Loftie’s gentle alarm clock also functions as a nightlight and speaker that can play music, sound baths, guided meditations, and breath-work sessions to help them wind down before bed.
For the brother who still cooks rice on the stove
This Zojirushi machine is the Rolls Royce of rice cookers (it even plays “Twinkle Twinkle Little Star” to let you know your rice is done).
For the aunt who’s always impeccably dressed
A sleek, handsome steamer to ensure that all her designer outfits remain wrinkle-free.
For the sore high-school athlete
Don’t be fooled by its compact size — the Theragun mini packs just as much of a punch as the full-size version.
For the dad who’s on his feet all day
This Renpho foot massager uses air compression, optional heat, round nodes, and a textured rolling spool to deliver a deep Shiatsu-style massage —and when I tested it, it really gave my feet a good pummeling.
For the niece with a budding interest in astronomy
Help her discover the night sky with this Celestron telescope, which offers sharp views of Saturn’s rings, Jupiter’s moons, and more.
Over $200
For the college grad moving into their first apartment
According to Taraji P. Henson, Caraway’s nonstick cookware set is easy to use and easy to clean.
For the BFF who brings baked goods to every hangout
KitchenAid’s do-it-all stand mixer can tackle any stirring, whipping, or kneading task and is guaranteed to stand the test of time.
For the aging parent with an achy back
Our sleep writer’s all-time favorite mattress topper is a little under 40 percent off, and can revitalize a less-than-comfy mattress with ultracontouring foam that cradles their entire body.
For the sibling who’s lost multiple AirPods
The AirPods Max are a lot harder to accidentally misplace — and over-the-ear headphones are very trendy right now.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
