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Amazon started rolling out its deals weeks ago, but Black Friday is finally here, and we’ve noticed even more good finds. Since there’s a lot to wade through, we’ve singled out the best things that are actually worth buying, including everything from a vacuum cleaner designed to tackle pet hair to expensive-looking mid-century plant stands. There are plenty of bargains on things that’d make great gifts, too, like a wireless Bluetooth speaker for a teenage cousin or an egg cooker for your friend who always hosts a holiday brunch.
Read on to see the sales we’re tracking, including Black Friday deals on furniture and home décor, fashion, and even TVs.
Black Friday TV deals
It’s common to find older TVs on sale for Black Friday, but this is a 2019 smart model with Alexa compatibility.
Save $150 on this smart TV that displays a still work of art when it’s not in use.
You can find more Black Friday TV deals here.
Black Friday tech and appliance deals
Our tech columnist David Pogue thinks Eero makes the best Wi-Fi system for making sure your whole home stays connected.
We were so shocked by the price of this MacBook Air that we quadruple-checked that it wasn’t a refurbished model. (It’s not.)
Mophie is one of only two brands Apple recommends for wirelessly charging your iPhone. At this price, you can get one for home and one for the office.
This Fire Stick is half-price, compatible with Alexa, and yes, you can watch Disney+ with it.
This Alexa smart speaker has never been this affordable before.
This would be a great deal for just a Ring smart doorbell (that typically retails for $200), and it’s an even better deal when an Echo Show is thrown in, too.
When it comes to smart thermostats, writer Kyle Schurman says the Nest is your best bet for integrating with other devices: “If you’re interested in a whole-home smart system that includes home security cameras, lighting systems, and smart doorbells, go with the Nest.”
Strategist managing editor Maxine Builder says the Kindle Paperwhite was the best thing she bought last year, and right now it’s the cheapest we’ve ever seen it.
Pogue thinks these noise-cancelling headphones from Sony are even better than the well-known Bose ones.
This is the lowest price we’ve ever seen for these truly wireless earbuds that would make a good gift for anyone on your list.
This Bluetooth portable printer prints credit card-sized photos straight from your phone.
Nothing brings the family together like learning you all share a bit of Neanderthal DNA.
The family dog doesn’t have to miss out on the DNA screening fun — this kit can identify over 250 different breeds.
An Amazon reviewer once called this “the Holy Grail of all cordless vacuums.”
This is the cheapest price we’ve ever seen for this robot vacuum that can handle carpets, hardwood floors, and pet hair.
This Fitbit is on sale at several retailers, but the pretty “Bordeaux” color is exclusively available on Amazon.
A solid gift for runners, this entry-level GPS watch is never this cheap.
This watch was just released a few months ago, so it’s very unusual to see a $50 price drop so soon. Strategist senior writer Karen Iorio Adelson bought one when it first came out and says, “it’s extremely customizable, with the ability to choose what data you see on the home screen, and lots of different ways to organize the screen while you’re running to see heart rate, current pace, lap pace, or other stats.”
Waterproof Bluetooth speakers are always a hit among teens.
It’s still pricey, but at nearly $200 off, this is actually a decent deal for a Dyson fan that does double duty as an air purifier.
If you’re just looking for an air purifier, you can also save over $100 on this model that gets a thumbs-up from Amazon reviewers.
Even at its regular price of $100, doctors and nutritionists agree that this smart scale is a bargain. Now, you can get it for half that price.
Veterinarians love this automatic pet feeder that lets you program up to 12 meal a day of different portion sizes for your cat or dog, and can be controlled through an app on your phone. We’ve never seen it this deeply discounted before either.
One of our favorite gifts for dog owners, this gadget lets you interact with your pet from wherever you are. It has two-way audio and can dispense treats from an app.
If you’re not into flossing, you’ll probably prefer this dentist-recommended water flosser.
If you’ve been keeping tabs on our best-selling products, you’ll know this dentist-approved electric toothbrush has been dominating the list for months.
We call the Philips Sonicare “the Tesla of electric toothbrushes,” and right now it’s half price.
Black Friday kitchen deals
Here are three reasons to buy this machine that can hard-boil a dozen eggs at once: It’s one of the best-rated egg cookers on Amazon; you can make puns like this reviewer who calls it “an EGGcellent investment”; and finally, it’s on sale, so why not?
Experts like that this Brita water filter gets rid of the “pool-like scent” of chlorine-treated tap water. While it’s not as cheap, the more design-minded Soma filter is also on sale.
Chefs, home cooks, and smoothie fanatics agree you can’t beat a Vitamix blender, and this is a very good deal on the Explorian model.
For not much more money, you can get this Vitamix with a smaller footprint.
Not only is this coffee and espresso machine nearly half off, it also comes with a milk frother for whipping up latte drinks and 12 capsules to get you started.
If you’d rather go the pour-over route, this coffee maker has everything you need (kettle, filter, container, and pour-over contraption) for one very reasonable price.
True espresso purists can save almost $200 on this fancy machine, that hasn’t been marked down this much since last year.
It wouldn’t be Black Friday without an Instant Pot deal. There are a few other models on sale, but this Wi-Fi–enabled one is likely the biggest markdown and one of the few that doesn’t regularly go on sale throughout the year.
And this model, which we deemed the best for most people is under $50.
If you’ve been wanting to experiment with sous vide cooking, now’s your chance to save $50 on one of our favorite devices. (Our other top pick, the Joule, is on sale, too.)
Our fellow Zojirushi stans will notice these bottles (that keep hot drinks hot and cold drinks cold for hours) are never this cheap.
This is also a good price for a trendy S’well bottle if that’s more your style.
You already know you’ll save money in the long run if you ditch your canned seltzer habit and make your own at home, and right now you can also save in the short run on this bundle that includes a SodaStream, an extra bottle, and fruit-flavored drops.
Black Friday toy deals
An additional discount is added at checkout for this Frozen-inspired toy.
It might fall into the “brain candy” category, but this Hot Wheels set can entertain a handful of kids at one time, and is just as appealing as a screen according to experts.
L.O.L. Surprise dolls are popular holiday gifts this year according to trend forecasters, and this on-sale set is exclusive to Amazon.
Experts like this 3-D printing pen for kids and it’d probably be fun for the whole family to try out.
The infamous Amazon coat is now only $98 (Check off the coupon box and the discount will be applied at checkout.)
And now some picks from Amazon’s (surprisingly nice) in-house fashion brands.
We’re getting some Agnès B. vibes from this $16 cardigan.
A very inexpensive puffer coat in bright white.
Pair with tights for an easy, winter work outfit.
These somehow look both extremely comfortable and put-together.
Customize the length and waist-style of these yoga pants to craft your perfect pair.
Waterproof winter boots at a very reasonable price.
There are more classic Adidas styles like this one on sale for both men and women here.
This sweater looks like a weekend staple in the making.
This sporty watch is water-resistant and looks like it costs way more than $45.
These Wayfarers (and lots of other classic Ray-Ban styles) are up to 30% off.
How cute are these T-shirts featuring inspiring women (other styles include Ruth Bader Ginsburg and Frida Kahlo) for budding feminists?
And for the little ones, here’s a set of animal-printed PJs.
And a onesie adorned with tiny elephants.
Black Friday beauty and grooming deals
Tavi Gevinson uses Mario Badescu’s rosewater spray to feel refreshed before going on stage. This set includes green tea and lavender scents as well.
A curated collection of three classic red lipsticks inspired by the characters of The Marvelous Mrs. Maisel.
It’s not a regular Clarisonic, it’s a smart Clarisonic, with an app for downloading customized facial-cleansing programs.
Korean skincare brand Tony Moly is known for their cutesy packaging and this sheet mask set, with ten of their greatest hits, is no exception.
The guys behind the skincare Instagram account and podcast Dewy Dudes love Korres’s brightening oil with vitamin C and wild rose, and this moisturizer has the same active ingredients.
Previously only available with a prescription, Differin is a powerful retinoid cream that dermatologists recommend for treating cystic acne. Usually, one tube is $15, and right now you can get two for $17.
Here’s a three pack of reviewer-favorite lip balm with SPF that should last you until next year’s Black Friday.
We once called this CC cream from beloved French beauty brand La Roche-Posay, “a lovely SPF 30, tinted moisturizer that didn’t feel sticky, smoothed our face, and smelled nice to boot.”
This already cheap eyebrow gel — that Rio says “makes your brow hairs look super natural and won’t move all day” — is now even cheaper.
Rio says this hydrating serum from Amazon’s in-house skin-care line Belei holds its own against similar options from pricier brands like Drunk Elephant and Dr. Barbara Sturm.
Or you could try out four Belei products for under $20.
Barbers told Strategist writer David Notis that this shaving cream from the Italian brand Proraso offers a “sophisticated shave experience.”
It’s still a bit of a splurge but this Tempur-Pedic mattress is now $600 off.
Lucid’s memory-foam mattress is an Amazon-reviewer favorite with over 1,000 five-star ratings. (The last time it was this deeply discounted was over a year ago.)
While you’re updating your mattress, you might as well get this 30 percent off upholstered bed frame to match.
Casper makes very comfortable mattresses, so we’re sure their cotton sheets are also top-notch.
And here’s Casper’s budget-friendly mattress at an even lower than usual price.
Experts say a mattress topper can give a major comfort upgrade to a so-so mattress.
An actually nice-looking essential oil diffuser that can help with everything from stress to insomnia.
This pillow looks like something you’d see at Anthropologie for a lot more money.
The Strategist is designed to surface the most useful, expert recommendations for things to buy across the vast e-commerce landscape. Some of our latest conquests include the best acne treatments, rolling luggage, pillows for side sleepers, natural anxiety remedies, and bath towels. We update links when possible, but note that deals can expire and all prices are subject to change.
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