Over 12,000 homes, businesses, schools, and other structures have been lost in the Los Angeles wildfires with only 22 percent of the Palisades and 55 percent of the Eaton fires contained as of Thursday morning, according to the Los Angeles Times. Thousands of residents have been displaced and face a long road to rebuilding their lives. As a California native with friends who have lost their homes in the fire, I’ve been looking for ways to help victims and my hometown by donating to as many GoFundMe campaigns and nonprofit organizations like Baby2Baby, California Community Fund, and Anti-Recidivism Coalition as possible. Brands are also offering free products to people or donating a percentage of their sales directly to wildfire relief. Below, you’ll find a list of companies giving back — plus some Los Angeles-specific merchandise — if you want to stretch your shopping dollars and help out our friends on the West Coast. I’ll be updating this story over the next couple of weeks, so stay tuned for new additions.
Altadena Beverage & Market
This small neighborhood grocery store in Altadena has been in operation since 1949 and was miraculously spared in the fires. It will be donating 100 percent of profits from the sale of this cap to victims of the Eaton Fire.
Big Bud Press
Big Bud Press, whose founder lives in Altadena, will be releasing a special-edition “I Love L.A.” shirt on Thursday, the proceeds from which will go toPasadena Community Job Center. (The “I Love L.A.” tote bag the brand released last week sold out immediately, so act fast.)
Cabeau
L.A.-based travel-goods brand Cabeau will be donating a portion of all sales this week to the Los Angeles Fire Department.
Clare V
California-based Clare V launched the “Los Angeles Je T’Aime” collection, which includes two t-shirts and a baseball hat, with 100 percent of the proceeds from sales benefiting the Red Cross. You can preorder the items for shipping the week of January 29.
Everybody.World
For all of January, Everybody.World is giving 15 percent of proceeds directly to victims and local organizations providing wildfire relief.
Emily P. Wheeler
LA-based jeweler Emily P. Wheeler is donating 100 percent of proceeds from her Los Angeles Laker–purple Enamel Heart Studs to the California Community Foundation. CCF’s wildfire recovery fund provides immediate relief to victims of the fire.
FIGS
L.A.-based health-care-apparel company FIGS has launched a limited-edition T-shirt underscrub and will donate 100 percent of proceeds to Project HOPE, which supports frontline health-care workers helping the city.
Foxybae
Los Angeles–based hair-care brand Foxybae will be donating 10 percent of e-commerce profits through January 31 to the L.A. Fire Department. It will also be donating hair-care essentials and tools to victims of the fires.
Frances Valentine
Frances Valentine is donating 10 percent of its Warehouse Sale profits to the Red Cross.
Heather Taylor Home
Heather Taylor Home, also based in California, will be donating 30 percent of all website sales to California Community Foundation.
Heavy Petal
Founded in Los Angeles, Heavy Petal, which makes T-shirts inspired by band merch but with images of plants, will be donating 20 percent of all sales to CCF as well.
Lisa Says Gah
Lisa Says Gah is collecting clothing donations for women and children at its Sunset Boulevard store in addition to donating 15 percent of its sales this week to the Los Angeles Fire Department Foundation.
Lush
Originally launched in November in the U.K. and parts of Europe to raise money for Indigenous and community-led volunteer fire brigades in the Amazon, the fire-truck-shaped soap will now be sold in the U.S. — with 75 percent of its sales going toward emergency-aid assistance to people and animals impacted by the Los Angeles wildfires.
Made by Mary
One-hundred percent of the proceeds from this hand-stamped gold-filled necklace from Made by Mary will be donated to the World Central Kitchen.
Mochi Kids
Partnering with designer and illustrator Amanda Jane Jones, Mochi Kids will be donating all profits from the sale of this tee to GoFundMe campaigns of people from historically marginalized communities who were affected by the fires. While the shirt has sold out in preorder, you can sign up to be notified about a restock.
NYLovesLA
NYLovesLA made T-shirts with Kingsland Editions, the sale proceeds of which will all go toward supporting the work of Mutual Aid LA.
Pendleton
Through tomorrow, Pendleton will be donating 100 percent of online sales of the first 100 of the Wildland Heroes Firefighters Blankets to the Red Cross and the Wildland Firefighter Foundation. After the first 100 blankets, the brand will be giving 50 percent of its sales to the same organizations, for a total donation of up to $100,000.
Permanent Collection
For the month of January, homewares brand Permanent Collection will be donating 10 percent of its proceeds to Los Angeles Regional Food Bank, L.A.-art-world fire relief, and World Central Kitchen.
Pura Vida
Pura Vida released the Los Angeles Wildfire Relief Bracelet with 100 percent of the net profits going to Direct Relief, which distributes medication, N95 respirators, and other direct relief to individuals impacted by the fires.
Sijo Home
Sijo, which makes some of our favorite tencel sheets, will be donating a portion of its sales to the Los Angeles Fire Department Organization through January 31. Customers can select the organization out of four other partners at checkout, including World Central Kitchen.
Stakt
Stakt partnered with Gray Malin and released this “Waikiki Beach” mat. A portion of the profits will go directly to the California Fire Foundation.
Sundae School
Cannabis brand Sundae School will be giving 100 percent of proceeds from the sale of its Venice B*tch fleece to CCF’s Wildfire Recovery Fund and is also collecting supplies to donate in partnership with Circular Library.
Sydney Evan
One hundred percent of the proceeds of these two charms from Sydney Evan will benefit the Los Angeles Fire Department Foundation.
Yeah It’s Jewelry
If you buy any of these three 14-karat yellow-gold charms, Yeah It’s Jewelry will donate 100 percent of its proceeds to the Los Angeles Fire Department Foundation.
The Strategist is designed to surface useful, expert recommendations for things to buy across the vast e-commerce landscape. Every product is independently selected by our team of editors, whom you can read about here. We update links when possible, but note that deals can expire and all prices are subject to change.
