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Sportmax

  1. milan fashion week fall 2023
    At Milan Fashion Week, a Display of ExcessSex (still) sells at Gucci and Sunnei offered levity and great clothes.
    By Cathy Horyn
  2. mfw spring 2023
    At Gucci, Double the Clothes But Little Direction“Clothes are not enough today,” says Alessandro Michele backstage, as he grappled with the modern conditions for a creative director.
    By Cathy Horyn
  3. milan fashion week
    Prada Power PunchMiuccia and Raf draw on the brand’s womanly DNA. Plus: Max Mara and its offbeat sister label, Sportmax, commit to big fashion statements.
    By Cathy Horyn
  4. mfw spring 2022
    At Milan Fashion Week, Prada SeducesSexy isn’t all that interesting. Seduction is, however. Raf Simons and Prada embraced that — a big theme this season, to the point of near nakedness.
    By Cathy Horyn
  5. mfw spring 2021
    Do You Want Your Hair to Be Dewy, Too?Damp and drenched hairdos dominated Milan Fashion Week.
    By Erica Smith
  6. mfw spring 2019
    What Do California and Italian Fashion Have In Common?A love of surfing, apparently.
    By Emilia Petrarca
  7. Fashion’s Favorite Illustrator Has Launched a New CollabLangley Fox Hemingway lent her delicate illustrations to a new Sportmax project.
    By Véronique Hyland
  8. dispatches
    More Incredible Moments From Milan Fashion WeekThe Italians want us to look either very sexy or very cerebral.
    By Stella Bugbee
  9. guess that zoom shot
    Zoom Shot Pop Quiz: Scarf Prints, Chain Mail, and MoreThink you know the answers to today’s exam?
    By Diana Tsui
  10. zoom on this
    Zoom on Resort: MaxMara, Clover Canyon, and MoreIt’s all about tropical excursions, creative fabric techniques, and bold color-blocking.
    By Diana Tsui
  11. zoom on this
    Zoom on This: Giant Spiked Collars, Pretty Pastels, and MoreVersace goes punk, more double slits at Sportmax, and other details of the day.
    By Diana Tsui
  12. campaign trail
    New Fall 2012 Ads: Kati Nescher for Tom Ford, Anais Pouliot for Carven, and MorePlus, Ali Stephens for AG Jeans, Karlina Caune for Sportmax, and more.
    By Ally Betker
  13. model tracker
    Karmen Pedaru Is Milan’s Top ModelThe Estonian beauty beat out Natasha Poly, Raquel Zimmermann, and Natalia Vodianova.
    By James Lim
  14. milan fashion week
    New Spring Collections: D&G, Prada, Fendi, and More!See runway photos, backstage, front row, and more!
    By Charlotte Cowles
  15. loose threads
    Heidi Klum to Make Workout Clothes; Kim Gordon Can’t Afford Her Sportmax LineAlso, see Keira Knightley on a motorcycle in her new Chanel commercial.
  16. model tracker
    Meet the New Girl: Ginta Lapina Went From dELIiA*s to Yves Saint LaurentThe Latvian model has also worked with Miu Miu, Derek Lam, and Louis Vuitton.
    By James Lim
  17. model tracker
    Abbey Lee Is Milan’s Top ModelWith runway regulars missing in action, Milan proved to be a battleground for the new crop of girls.
    By James Lim
  18. three’s a trend
    Remember, Your Belly Button Needs Some Attention, TooNo more tucking your tummies away for fall. The crop top is back.
    By Sharon Clott
  19. model tracker
    Lily Donaldson Is Milan’s Top ModelMilan’s runways were dominated by established models, leaving the newcomers to scramble for spots.
    By James Lim
  20. london rundown
    London and Milan Makeup Artists Can Color inside the LinesWhile colorful makeup electrified the New York runways, beauty was decidedly darker across the pond.
    By Sharon Clott
  21. campaign trail
    Gisele Bündchen and Kate Moss’s New Versace Ads Are OutGoodness do they make us yearn for summer.
    By Amy Odell
  22. model tracker
    Ali Michael Is Back on TopDespite all the hoopla about her gaining a whole five pounds, Ali has booked three recent ad campaigns.
  23. loose threads
    Prada’s Black Lace Sends Critics A-Swoonin’!• Cathy Horyn is in love again! She finds the black lace on Prada’s coats, pants, and dresses “fascinating” in Milan. [NYT] • Suzy Menkes likes Prada’s black lace too, calling it “original” and “intensely Prada in its mix of the prim and the perverse.” [IHT]