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The Ouai

  1. hairy situations
    The Ouai Has a New Travel KitJust in time for spring break.
    By Hayley Schueneman
  2. collaboration station
    Instagram’s Two Favorite Beauty Brands Are Finally CollaboratingThe Ouai and Summer Fridays made a new gift set for double-masking.
    By Ella Cerón
  3. scent memories
    Jen Atkin Loves the Smell of Brazilian Bum Bum CreamThe celebrity hairstylist and founder of Ouai shares her favorite scents.
    By Erica Smith
  4. we tried this
    5 Dogs Test the New Pet Shampoo From Kim Kardashian West’s HairstylistWith pictures.
    By Kathleen Hou
  5. beauty gift guide 2017
    What to Buy Your Girlfriend If You’re Broke9 beauty gifts under $35.
    By Kathleen Hou and Jessica Prince Erlich
  6. gift guide 2017
    11 Gifts for the Hair-ObsessedIncluding a dry shampoo that makes your hair glow.
    By Kathleen Hou and Jessica Prince Erlich
  7. now try this
    What to Buy From Instagram’s Most-Liked Hair LineThe Kardashians’ favorite hairstylist has a new line. 
    By Ashley Weatherford and Kathleen Hou