When choosing a cheap website builder, I always recommend looking at the full package that includes the web hosting. Even professional-grade website builders such as Elementor need a web hosting service, and a fabulous builder can be torpedoed by overpriced or limited-performance web hosting.
Start by listing the features you need in a website and a host, which might include drag-and-drop editing, custom coding options and free templates, to name a few.
Essential cheap website builder features
At a bare minimum, a bargain website builder needs to be easy to use, offer custom coding or third-party integrations to expand features, have good tutorials and either work with many hosts or include hosting.
My top list of essential features for a cheap website builder are:
- drag-and-drop editing. Look for the ability to adjust navigation, fonts and colours, and change blocks on pages
- custom coding options. The ability to inject code, such as embedding video or a live chat function, on a page greatly expands the possibilities for your website
- free templates. There’s nothing wrong with paid templates, but every builder should include a few free basic templates for new users to practice on before deciding if they need a more robust paid template
- app integrations. Integrations with in-house or third-party apps add extra functions to websites for things including e-commerce, video-on-demand and contact forms. Integrations work much like drag-and-drop blocks instead of requiring coding
- SEO tools. Ranking well in a search engine is like having a physical store on the busiest corner in town. SEO tools help you tell search engines what your pages are about and increase your ranking chances
- reasonable hosting. Unfortunately, some web hosts use bare-bones website builders as “free” hooks to sell low-quality hosting. Watch storage and bandwidth limits, server response times and uptime before buying.
Ease of use
Free is the magic word for many small business owners, but I always recommend looking beyond the free label. An unusable builder is worthless. Even worse, it wastes your time and costs you money. If a website builder makes you consider throwing your mouse, move on to another option. Even if it costs a little bit more, it’ll be cheaper in the long run, based on the time and stress you’ll save yourself.
Customer support
Look for what fits your needs. For example, if you have an e-commerce website, you’ll need faster customer support, and more support options (email, over the phone etc), should things go wrong, than if your site is mainly offering information and you may not need an immediate response.
Nothing will ruin your day faster than asking for help when your website site is down and getting the runaround, so professionalism from support teams matters too.
Check a provider’s website to see what customer support is available on different pricing plans, and if things are not clear ask in advance of signing up to a package.
Reputation
It is important to weigh up the past performance of each provider to get a handle on how it operates and treats its customers.
Consumer review sites can let you in on other users’ experiences over a long period of time. How did the company react to billing errors? Is there a lot of unexplained downtime? Did the company go above and beyond to fix something? Did Black Friday traffic bring all the servers to a crawl?
While reviews can easily be skewed and some review sites become havens for unwarranted bashing, looking at the overall pattern of comments is helpful. What topics are brought up over and over again? Are problems coming in bursts after a merger or is it a long-term issue?
Overall value
The best option for the cheapest website builder is the one that balances cost, ease of use, features (for builder and hosting) and customer service for the best all-around performance. No company stores top marks in all categories, but many score highly across most categories. The trick is to pick the category that’s least important to you.
For example, low storage space wouldn’t be a problem for a simple informational site but could be a big issue for e-commerce stores with lots of products.
Likewise, customisation isn’t as important for pop-up social sellers but it might be vital for companies with established branding.