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Cheapest Life Insurance Companies Of 2025 – Our Pick

Updated: Apr 4, 2025, 4:01pm

Important Disclosure: The content provided does not consider your particular circumstances and does not constitute personal advice. Some of the products promoted are from our affiliate partners from whom we receive compensation.

If you require any personal advice, please seek such advice from an independently qualified financial advisor. While we aim to feature some of the best products available, this does not include all available products from across the market. Although the information provided is believed to be accurate at the date of publication, you should always check with the product provider to ensure that information provided is the most up to date.

It can be easy to take life for granted. But if you were no longer here, how would your loved ones manage financially? Getting the right life insurance policy in place can give peace of mind, yet still millions of people don’t take out cover.

Cost is often a major factor in putting people off getting life insurance. But in reality, cover can start from as little as £7 a month, depending on your age. But how do you find the best life insurance provider?

Why you can trust Forbes Advisor’s ratings

Our editors are committed to bringing you unbiased ratings and information. Our editorial content is not influenced by advertisers. We use data-driven methodologies to evaluate product providers, so all companies are measured equally. You can read more about our editorial guidelines and the methodology for the ratings below.

  • Market-wide survey of leading life insurance companies
  • Rigorous assessment of policy features and cover options
  • Thorough analysis of pros and cons
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Our top cheap life insurance companies of 2025

We carried out some research with the help of our life insurance partner, LifeSearch, to answer that question for a healthy, single applicant, aged 30 (for 25 years worth of level term cover).

While we’ve listed the cheapest deals we found, we’ve also considered other factors to arrive at our top picks. You can find more at our methodology section, below.


Best for low premiums

Quotemehappy.com

Quotemehappy.com
5.0
Our star ratings are based on a range of criteria and are determined solely by our editorial team. See our methodology for more information.

Level term monthly premium

£7.10

Customer experience score*

77%

% of claims paid in 2023

99.4%

Level term monthly premium

£7.10

Customer experience score*

77%

% of claims paid in 2023

99.4%

Why We Picked It

Competitive pricing, a strong rating for customer service and an admirable rate of approved claims earns Quotemehappy a place in our list of the best life insurance providers.

All Quotemehappy’s life insurance policies include terminal illness cover, provided the illness is expected to result in death within 12 months.

Key Features
  • Competitive premium
  • Terminal illness cover

BEST FOR CUSTOMER SERVICE

Beagle Street

Beagle Street
5.0
Our star ratings are based on a range of criteria and are determined solely by our editorial team. See our methodology for more information.

Level term monthly premium

£7.17

Customer experience score*

86%

% of claims paid in 2023

99.8%

Level term monthly premium

£7.17

Customer experience score*

86%

% of claims paid in 2023

99.8%

Why We Picked It

Beagle Street is offering some of the cheapest monthly premiums we found, plus it has the strongest customer experience score of any insurer in our list.

Life insurance policies also cover terminal illness, with a life expectancy diagnosis of less than 12 months and there is a funeral pledge on this policy.

Claims figures show the insurer paid out on 99.8% of life policy claims, the highest level of any insuer in our list.

Key features
  • Good customer service score
  • Funeral pledge of at least £5,000

BEST FOR SUPPORT

Legal & General

Legal & General
5.0
Our star ratings are based on a range of criteria and are determined solely by our editorial team. See our methodology for more information.

Level term monthly premium

£7.21

Customer experience score*

75%

% of claims paid in 2023

97%

Level term monthly premium

£7.21

Customer experience score*

75%

% of claims paid in 2023

97%

Why We Picked It

Legal & General couples competitive premiums with a robust customer service score. Its life cover includes terminal illness, with a diagnosis of a 12-month or less life expectancy.

The policy can also be put into trust, while its ‘funeral pledge’ guarantees to pay out at least £5,000 to help with funeral expenses if there is a delay in paying the full amount. However, the insurer aims to process claims within 5 working days. It paid out 96.7% of all life claims in 2023.

L&G’s Wellbeing Support Service (via RedArc Assured Limited) offers telephone-based wellbeing services from registered nurses.  It also offers free access to Care Concierge, an impartial telephone advisory service for support in later-life care.

Read more: Legal & General Life Insurance Review

Key Features
  • 97% of claims paid
  • Free telephone wellbeing service
  • Funeral pledge of at least £5,000

BEST FOR rewards scheme

Vitality

Vitality
5.0
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Level term monthly premium

£8.26

Customer experience score*

81%

% of claims paid in 2023

99.7%

Level term monthly premium

£8.26

Customer experience score*

81%

% of claims paid in 2023

99.7%

Why We Picked It

Vitality paid out in 99.7% of claims in 2023, which is the second highest of any insurer in our list, just behind Beagle Street.

For £8.26 per month, policyholders get £200,000 worth of level-term cover over 25 years, with access to UK-based call centres. Policies can be placed into trust and there’s a funeral pledge of at least £10,000.

Vitality also offers discounts for on some policies to policyholders who keep healthy with exercise and diet, through its Vitality Rewards scheme.

Read More: Vitality Life Insurance Review

Key Features

•  99.7% claims paid

•  £10,000 funeral pledge

• Discounts on gym membership, spa breaks and coffees

• Up to 40% off premiums for staying healthy

BEST FOR PAYMENT SPEED

LV=

LV=
4.5
Our ratings take into account a product's rewards, fees, rates and other category-specific attributes. All ratings are determined solely by our editorial team.

Level term monthly premium

£9.26

Customer experience score*

68%

% of claims paid in 2023

97%

Level term monthly premium

£9.26

Customer experience score*

68%

% of claims paid in 2023

97%

Why We Picked It

Level term policies from LV= are available from £9.26 a month, based on our criteria (see methodology) for a 30-year old needing £200,000 worth of cover (over 25 years).

Claims were paid out in 97% of cases in 2023. However, according to Fairer Finance data, LV= has a customer service score of 68%, which is lower than some insurers in our list. The policy has no funeral pledge attached.

The insurer says it aims to make payment within 3 days of a payment decision being made.

Key Features
  • 97% of claims paid
  • Free access to LV= Doctor Services
  • Aims to pay within 3 days of payment decision
  • no funeral pledge

*Fairer Finance data, April 2025

Why you can trust Forbes Advisor’s ratings

Our editors are committed to bringing you unbiased ratings and information. Our editorial content is not influenced by advertisers. We use data-driven methodologies to evaluate product providers, so all companies are measured equally. You can read more about our editorial guidelines and the methodology for the ratings below.

  • Market-wide survey of leading life insurance companies
  • Rigorous assessment of policy features and cover options
  • Thorough analysis of pros and cons

What is life insurance?

With this type of insurance, you pay a regular monthly (or occasionally, annual) premium to a life insurance company. If you die during the term of the policy, a lump sum is paid out to your family – or other dependents – known as ‘beneficiaries’. If you prefer, you can arrange for your beneficiaries to be paid a monthly amount from the time of your death until the end of the policy term – this type of policy is generally known as ‘family income benefit’.

58% of people do not have life insurance, rising to 69% for those aged over 55.
Those aged under 35 are most likely to have life insurance (52%).
Of those without life insurance, 33% say it’s because the cost is too high*

While the beneficiaries can do what they like with the funds paid out, the money is commonly used to clear the mortgage and other outstanding debts, as well as to cover household bills, living costs – and to fund childcare.

*National survey of 2,000 people, conducted by Opinium on behalf of Forbes Advisor, 2023.


What are the different kinds of life cover?

Types of Life Insurance

Term life insurance

The most popular form of life cover is ‘term life insurance’, which pays out if you die within the specified term of the policy. The policy term might be 10 years, for example, or 25 years, whatever you choose. There are different types of term life cover, including:

Level term: A level term policy pays out a fixed amount if the policyholder dies within a pre-selected period of time, known as the policy ‘term’. No matter how many years into the policy you pass away, your beneficiaries will receive the same payout, known as the ‘sum assured’.

This makes level-term cover well-suited to an interest-only mortgage, where only the interest is paid off but the capital debt does not decrease. While premiums remain the same during the term, they tend to be more expensive to those attached to decreasing term cover. If you survive the ‘term,’ your cover will end and you receive nothing back.

Decreasing term: With this type of term cover, the amount that will be paid out in the event of death reduces each year. It is typically taken out to cover a repayment mortgage, with the life insurance payout decreasing either in line with the projected fall in your mortgage balance or by a fixed percentage rate, such as 6% per year, for example. Decreasing term life cover is cheaper than level term cover, and tends to be popular as it can be a cost-effective option.

Increasing term: With an increasing term policy, the amount insured goes up every year, typically in line with inflation. But how the annual increase is calculated depends on the insurer and policy. It may be linked to an inflation index, an insurer-set multiplier or, rarely, simply rise by a fixed amount. Because the amount of cover becomes greater over time, premiums tend to be more costly than other types of life insurance and may be reviewable.

Pros and cons of term life cover

Pros

  • lower cost than some forms of life insurance
  • fixed premiums (for level and decreasing term)
  • lump sum payout to loved ones (tax efficient if put into trust).

Cons

  • no premiums returned if you outlive the term.
Whole-of-life insurance

Unlike term insurance (which only pays out if you die within the policy term), a whole-of-life policy or whole life cover is designed to run for the remainder of your life. So, provided you keep paying your monthly or annual premiums, your loved ones are guaranteed to receive a payment when you die. However, for this reason, premiums for whole-of-life insurance tend to be more expensive than term insurance. Payouts for whole life cover are often used to offset an inheritance tax bill that your loved ones may receive in the event of your death.

Pros and cons of whole-of-life cover

Pros

  • guaranteed payout on death
  • proceeds can be used to pay IHT bill.

Cons

  • cover is more expensive than term cover
  • premiums can be reviewable, and are likely to rise
  • usually need to pay premiums for life.
Single life insurance

This type of policy covers just one person, opposed to joint life insurance (see below) which is used to cover a couple. That said, if you’re in a couple, you might consider taking out two single policies so your loved ones could potentially receive two payouts. With joint life cover the policy will end after the first claim, leaving the second policyholder uninsured. However, taking two single policies as a couple tends to be more expensive than a joint policy as you will also have to pay two monthly premiums, rather than one.

Pros and cons of single life cover

Pros

  • potential for two payouts (where a couple takes two single policies).

Cons

  • more expensive than joint cover for insuring two people.
Joint life insurance

A joint life insurance policy covers two people, usually who are married or in a civil partnership. It’s also possible to buy joint life insurance as an unmarried couple, or when you are financially linked to another person through other means, such as being business partners.

Joint life insurance means you pay just one premium for a policy which will provide cover for you both. However, the policy only pays out once, on the first person to die within the term. Before taking a joint policy, it’s worth checking whether two single policies could be better. While it means two sets of premiums, it also means two potential payouts.

Pros and cons of joint life cover

Pros

  • cheaper than paying for two single policies.

Cons

  • only one payout on first death during the term.
Death in service cover

Some employees may have ‘death-in-service’ cover as part of a package of company benefits. This type of policy will pay a tax-free lump sum to your family should you die while working for your employer. This sum will usually be a multiple of between two and four times’ your gross salary, for example. You must be on your firm’s payroll to qualify for this cover.

Another type of life cover offered by employers is relevant life insurance, which tends to be for senior executives, or offered by smaller businesses where it is too expensive to set up a group death-in-service scheme.

While this type of life cover can be a useful benefit, it is only in place while you are employed by the company. As soon as you move jobs and start working for a new employer, you are no longer entitled to receive it.

Pros and cons of death in service cover

Pros

  • cheaper than paying for two single policies.

Cons

  • only one payout on first death during the term.
Over-50s life insurance

Over-50s life cover, sometimes called guaranteed life insurance, is cover designed specifically for those aged over 50. It pays out a guaranteed tax-free lump sum on death, but it tends to be a smaller payout (typically up to around £10,000). Many people take out a policy to help loved ones cover the cost of funeral expenses after they die, for example.

There is no medical underwriting, and all applicants are accepted for cover, irrespective of their current health or lifestyle. This can make this type of policy popular. Premiums are usually fixed for the duration of the policy, and offer guaranteed payouts, so long as you keep up with all payments.

However, these plans have come in for criticism because they can pay out less than a policyholder has paid in (particularly if you live for a long time), so be sure to do your research carefully before signing up.

Pros and cons of over-50s life insurance

Pros

  • guaranteed payout on death
  • no medical underwriting (all applicants accepted)
  • can cover funeral expenses
  • lower premiums, compared to term life cover.

Cons

  • can pay much more in premiums than the policy pays out.
Mortgage life insurance

This type of life insurance works in the same way as ‘decreasing term insurance’. The policy is linked to your mortgage debt (so the term and value of the insurance is set up to match your mortgage size and term). The policy then pays out a lump sum, which would clear part of all of your mortgage, if you die during the term. As this cover is tied to your mortgage, the amount of cover reduces each year as you continue to pay it off. In many cases the insurance payout will reduce by a fixed percentage each year.

Note that if you bought this cover from your mortgage lender you could be paying over the odds. It could pay to switch to a different policy (ensuring, of course, you leave no gaps in cover).

Pros and cons of mortgage life cover

Pros

  • pays out a lump sum on death to clear part of all a mortgage
  • premiums are lower than level term cover

Cons

  • only covers some or all of the mortgage debt (no cash left over from the lump sum).
Critical illness insurance

You can usually add critical illness cover to a term life policy for an additional cost. It pays out a tax-free lump sum if you are diagnosed with a specific illness or medical condition listed on your policy – such as cancer, heart attack, stroke or loss of limb – during the term of the cover.

Critical illness cover is more expensive than term life insurance. So, while you should look to take out enough cover for your mortgage, debts and monthly bills, in reality, it may be a case of seeing how much you can afford.

Read the policy small print carefully, as insurance companies have a finite list of conditions they will cover. This can run to more than 100, but if your illness isn’t included, you won’t get a pay out. You may also be declined if you have withheld information about your medical history when you applied for cover, or if the illness you contract isn’t advanced enough.

In some cases the insurer may write to your GP to get medical information about you when calculating the premium you’ll pay for cover, and you may be asked to have a full medical (this tends to be where there are pre-existing conditions, for example), although the insurer will cover the costs of this.

Pros and cons of critical illness cover

Pros

  • pays out a lump sum on diagnosis (must be from insurer’s list of illnesses and conditions)
  • can help clear debts or with day-to-day living costs if you’re unable to work.

Cons

  • relatively expensive compared to term life cover
  • only pays out during the policy term.
Family income benefit

This cover is a variation on term life insurance, but instead of the cover paying out a lump sum if you die during the term, it pays out a regular monthly income to your family for a set period of time instead. The term of the policy is often timed to cover the period children are at school, or until your child becomes non-dependent – though it can extend beyond this.

Generally speaking, the total paid out by the insurer under family income benefit will be lower than that paid out from term life cover. It also may not be sufficient to clear the mortgage, for example. But as the payout is lower, premiums are usually lower, too.

Pros and cons of income protection insurance

Pros

  • pays out a regular income to help with day-to-day costs
  • cheaper than term life cover.

Cons

  • not designed to clear a mortgage or other large debts.

Why should you take out life insurance?

Given that none of us knows what’s around the corner, it’s important to have financial protection in place. Life insurance can offer peace of mind that your family would be financially protected if you were no longer around to provide for them. Without this safety net in place, they may struggle to keep financially afloat, causing even further anguish and upheaval after your death.


When should you take out life insurance?

Certain key life events tend to trigger the need for life insurance. A recent Forbes Advisor survey found 30% of people who had life insurance said ‘becoming a parent’ had prompted them to buy cover, while buying a house was another trigger, with 21% taking out a policy because it was a requirement for their mortgage lender, and 15% to ‘pay their mortgage’ in the event of their death since they are the only financial provider in their household.

However, more than a third (38%) of respondents said they took life cover out of ‘general caution’ and they don’t expect anything negative to happen to them.


How much life cover do you need?

As a minimum, consider opting for enough cover to pay off your debts, including what’s outstanding on the mortgage, credit cards, and loans. You may also want to leave enough for loved ones to cover day-to-day bills in the short term, plus enough to run a car and maintain their current standard of living for as long as possible.

Some experts say that around 10 times your gross annual salary should be a starting point, rising to 15 or even 20 times if you have large commitments. But obviously this will need to be balanced with your budget and how much you can afford to pay in monthly premiums.


Consider putting your life policy in trust

When you buy life insurance, the insurer will usually give you the option of writing the policy ‘in trust’. This is a simple legal arrangement that means the payout from a policy (in the event of your death) is ring-fenced from your other assets.

This is beneficial because the money won’t go into the probate process and it won’t be liable to inheritance tax (if IHT is due on your estate). Your loved ones should also get the payout quicker.


How much will life cover cost?

Competition among life insurance companies, as well as simplicity of the outcome (alive or dead), means premiums are relatively cheap, potentially starting from as little as £5 to £10 a month, depending on your age.

The exact premium you are quoted however, will depend on a range of factors, including your age, health and lifestyle (such as if you exercise and whether you smoke). It will also hinge on the amount of cover you want (known as the ‘sum assured’), and the length of the term you want the cover for. A policy for 10 years will be cheaper than cover for 25 years, for example.

You can expect to pay lower premiums if you take out life insurance when you are young and healthy, while premiums will gradually increase as you get older.

Premiums tend to be higher also if you suffer from a health condition that could mean you are more likely to die sooner than the projected average age.

Suggested Read: Compare Cheap Health Insurance


What are the main causes for life insurance claims?

The charts below, from insurer Legal & General, indicate the main reasons for claiming on a life insurance policy, according to the gender of policyholder.


What should I look for in a life insurance provider?

Check exactly what is and is not included in each provider’s policy. The cheapest policy won’t necessarily provide the best cover and exclusions may vary depending on the insurer. If you don’t understand a particular definition or exclusion, find out from the provider.

Check too whether you can add extra features to your policy (for an additional cost). You might be able to add a waiver of premium clause, for example. This will cover your monthly premiums if you can’t work due to illness or injury.

Finally, check each provider’s pay-out rates. These are the percentage of total claims received by the provider that have resulted in a successful pay-out.

Most insurers publish these rates on their websites and you can view the latest payout rates reported by a range of leading insurers on our life insurance statistics page.

Compare Life Insurance Quotes

Tailor cover to suit your needs and gain financial security for your loved ones


How to buy life insurance

It can be quick and simple to find and compare life insurance policies online. We’ve teamed up with our life and protection partner LifeSearch, who can help you find the right policies for your needs from across the market.

You can compare premiums and policies, including the terms and conditions of the cover, and buy online, or if you need more help with your decision you can speak to a LifeSearch advisor.

What do I need to apply for cover?

Life insurance companies are likely to need the following information from you when you apply for a premium quote, or if you want to buy cover:

  • personal details, including name, address, date of birth and job
  • any pre-existing medical conditions, such as high blood pressure, diabetes or heart conditions
  • information about your health and lifestyle, including your height and weight, how much you smoke, vape and drink, and whether you engage in any activities that might be considered dangerous, such as a dangerous job (working at heights or on an oil rig, for example), or dangerous sports.

The insurer will also need to know how much cover you want (the sum assured) and over what term (the length of the policy).


What’s our methodology?

We obtained life insurance quotes through LifeSearch, our life insurance partner, for a single 30-year old (insurers are not permitted to price based on gender).

We assumed that the individual was a healthy non-smoker, with no pre-existing medical conditions, and working in a low-risk job. On this basis we looked for £200,000 worth of level-term life cover spanning 25 years.

We then looked at the statistics for percentage of life insurance claims each provider paid out, as well its customer service score (as rated by Fairer Finance, April 2025).

With all premiums coming in at under £10 a month and a price differential, in some cases, of pennies, we weighted the results on:

  • percentage of claims paid
  • customer service score
  • other benefits. Some providers offer a funeral pledge of at least £5,000, for example, which bridges any gap in costs between the funeral and getting the full payout, and some offer a terminal illness payment (paid out on diagnosis with 12 months or less to live).

All the policies listed come with the option to be written ‘in trust’ so that the proceeds do not form part of your estate and thus become liable to tax.

Critical illness cover will need to be added separately to the policy, and could increase the monthly premium you are quoted.

In line with industry standard, none of the life insurers provide cover for suicide for the first 12 months.

Compare Life Insurance Quotes

Tailor cover to suit your needs and gain financial security for your loved ones


Frequently Asked Questions (FAQs)

How much life cover do I need?

First and foremost, it’s important to have enough cover to clear any outstanding mortgage. This is likely to be your household’s largest single outgoing.

Ideally, you should also have enough insurance to cover all of your debts, plus extra to cover everyday living costs and household bills. This might include childcare costs, energy bills, food bills, council tax and car costs.

Consider how much financial support your family might need both now and in the future.

Remember to also factor in any other life insurance you might have such as death in service benefits or relevant life insurance through your employer.

How and when does it pay out?

Life insurance pays out if you die within the term of your policy. Most policies run from a term of between five and 25 years. According to a survey by Forbes Advisor, the most common term (for 31% of people who currently have life insurance) is up to 20 years.

You can set your chosen term when you apply for your cover.

Claims on life insurance policies need to be made by your beneficiaries. They may need to provide a death certificate and other documents before a pay-out can be made.

How long it takes to receive the payout will depend on the case. Between 14 and 60 days is often quoted, but it could be in as little as three to five days.

According to the most recent industry figures from the ABI, 96.9% of life insurance claims and 91.6% of critical illness claims were paid out in 2022.

What affects the cost of premiums?

Numerous factors affect how much you pay for life insurance. These include the following:

  1. Age – generally, the older you are, the more you’ll pay for cover
  2. Cover level – the higher the sum insured, the higher your premiums
  3. Cover length – you could pay more for a longer-term policy than a shorter-term one
  4. Health – you could pay more if you have a pre-existing medical condition
  5. Family medical history – if a family member has suffered from a serious medical condition, insurers might view you as higher risk and increase your premiums
  6. Lifestyle – smoking and drinking too much alcohol can also increase your premiums
  7. Occupation – if your job is higher risk, you’ll pay more for cover.

Can you have two types of life insurance?

You can have as much life insurance as you want including different types of cover, as long as you can afford the premiums. As outlined above, different types of life insurance policies can have different features and benefits which might mean you want two different policies to fulfil different protection needs for your family.

Does it cost more to pay premiums monthly?

While some providers, such as Vitality, allow you to pay for your life insurance premiums on an annual basis, monthly payments are more common. Paying monthly can add around 3% to 5% to the cost of your overall premium.

What happens if I miss a payment?

Depending on the insurer, you could be given a set time (say 60 days) in which to make up the payment. Providing you do so within the given time, there will be no change to your cover.

If you can’t make up the payment, your cover will usually stop and your policy will be cancelled. You won’t get any money back.

If you’re concerned about missing payments, speak to your provider as soon as possible. Keep in mind that if your policy is cancelled and you take out a new policy at a later date, you are likely to pay more for your cover.

What happens if my insurer goes bust?

There are usually two options. Firstly, your policy might be replaced by a new insurer, so there will be no interruption to your cover.

Alternatively, the Financial Services Compensation Scheme (FSCS) might step in to provide a refund based on the cost of the insurance premium portion of your policy. For most types of insurance, 90% of the remaining policy premium is covered.

What is over-50s guaranteed life insurance?

Guaranteed life insurance, sometimes called over-50s life insurance, is a specific type of cover targeted at the over-50s which guarantees to pay out a tax-free lump sum on death. Payouts tend to be smaller, typically up to a maximum of around £20,000, and are often used to pay for funeral costs.

Anyone over-50 (and usually up to the age of 80) is guaranteed to be accepted for the cover, with no medical screening or questions. You’ll be guaranteed a payout on death after the policy has been in place for 12 months.

Can I add on critical illness cover?

You can often tack on critical illness cover to your policy for an additional cost. Critical illness cover pays out a tax-free lump sum if you’re diagnosed with a condition listed on the policy. The proceeds can be used however you like.

If you have a combined life insurance and critical illness policy, you are usually limited to one payout and your cover will then end.

Is life insurance taxable in the UK?

There is no income tax or capital gains tax (CGT) to pay on life insurance payouts in the UK.

A life insurance payout could be liable to inheritance tax (IHT), if the money goes into the deceased’s estate and the total estate is more than the tax-free threshold for IHT, which is £325,000 per person (or £650,000 for married couples, where assets have been left to the spouse on first death).

You can avoid IHT being payable on a life insurance payout by writing the life policy in trust. This is a simple legal arrangement that means the life policy proceeds will not be counted as part of your estate and will go directly to your beneficiaries.


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