What has Dr. Dre been up to, other than pushing delicious carbonated beverages? Why, just working on vastly improving your daily music-listening experience — according to CNET, Dre, Jimmy Iovine, and Hewlett-Packard are collaborating on a line of expensive laptops, headsets, and software that feature the Beats By Dr. Dre brand (which has so far just been a line of expensive headphones). And the way Iovine is talking, this is just the first step: “We have to fix the entire chain. Our position is to go to all the sources and try to improve sound and educate people … We can’t put anything weak in the line. Whoever puts out things that sound bad shouldn’t be as cool as something that sounds great.â€
Agreed! They definitely shouldn’t be as cool Also, we know what you’re thinking: Shouldn’t Dre be spending his time finishing a certain famously perma-delayed album? Look, this makes perfect sense — when we do finally hear the surely life-affirming, heart-swelling beats on Detox, do you want it to be in the same regular-ass 128-kilobits-per-second MP3s you’ve been listening to and enjoying all these years, or do you want it to be in yet-to-be-invented special magic Dr. Dre audio tracks? The choice is clear.
HP, Dr. Dre plan new ‘digital music ecosystem’ [CNET via Pitchfork]