Two weeks ago, we asked if the hypothetical success of self-distributing, entrepreneur-pussyhound Tucker Max’s I Hope They Serve Beer in Hell might make him the next Tyler Perry. Turns out there was no need to worry: After eleven days in release, in as many as 210 theaters, Hell has grossed but a measly $881,891, with a per-screen average that topped out at an unimpressive $3,058. Still, if his next movie makes $25 million in its first weekend and stars Max as a bespectacled African-American woman in a dress, remember who called it.
I Hope They Serve Beer in Hell [Box Office Mojo]