“We expect DVD subscribers to decline each quarter forever,†Netflix chief exec Reed Hastings said on Wednesday. Harsh, bro! It’s also a stark contrast from the company’s stance last summer, when Hastings told shareholders: “Our goal is to keep DVD as healthy as possible for as many years as possible.†But when 2.76 million subscribers nixed their DVD subscriptions in the final three months of 2011, there’s really no other way for the perpetually conflicted company to call it.